Inbound vs. Outbound Lead Generation: A Visual Comparison

INBOUNDOOUTBOUND LEAD GENERATION A VISUAL COMPARISON NEWS Lead generation is a vital step for every business. Picking the right strategies to drive leads can help yield better results. INBOUND vs OUTBOUND VS Works to put the brand in front of audiences who are already looking for a solution using digital channels Reaches out to a target audience and pushes a message, regardless of the prospect's intent or awareness Permission-based Interruption-based Mobile advertising spending reached $190 billion globally in 2019 (hubspot.com) The average cost per lead drops 80% after five months of consistent inbound marketing (invespcro.com) %% |% In 2017, 76% of marketers in 68% of marketers cited paid advertising as an "extremely important" part of their overall marketing strategy (hubspot.com) North America used inbound marketing as their primary strategy (weidert.com) Digital media Traditional media Online events In-person events Gated & ungated content Cold calling BLOG Blogging Direct mail/email SEO Event sponsorship Social media marketing Door-to-door pitches Graphic & web design Сopywriting Campaign planning Graphic & web design Content creation O0O SEO Campaign planning SEO Social media management Interpersonal communication Use of specific digital tools Less More Lasts longer than other approaches Reaches a wider group of people More control over target leads and strategies Establishes a brand's expertise Eases prospects into the conversation Get to leads ahead of competitors Time-consuming Interruptive by nature Limited to one-way Requires more specialist knowledge 8-8 communication Leads may not be ready to decide Can be harder to stand out from competitors SIMILARITIES Require familiarity with the targ audience Offer incentives to motivate prospects Work towards nurturing leads SPIRALYTICS PERFORMANCE MARKETING DIGITAL MARKETING THAT GROWS YOUR BUSINESS VISIT OUR BLOG: SPIRALYTICS.COM/BLOG SOURCES: hubspot.com | blog.halfabubbleout.com | leadforensics.com| blendb2b.com | aeroleads.com callhippo.com | pureb2b.com | digitalagencynetwork.com | articulatemarketing.com | weidert.com CONS PROS COST SKILLS MEDIUM & TECHNIQUES FAST FACTS DEFINITION