Inbound Marketing Recipe

INBOUND MARKETING ORECIPE FOR #100PROOFRESULTS REPORT. Cap your efforts with routine analysis and adjustments. If it doesn't work, ditch it. If it does, do it TRACKING • GOAL SETTING more. Analyze your data to make improvements. Then enhance the efforts that are producing • GOOGLE ANALYTICS • MONTHLY REPORTS results and tweak those that .CONTENT aren't to ensure you hit your goals. Inound Marketing is about keeping it all together, just like a bottle. Mix your ingredients in such a way to that it is focused on your persona. Valuable content won't get very far if no one can find it. Optimize your content for your ideal customers first, search engines second. OPTIMIZATION IWORD R • LONG-TAIL KEYWORDS • TITLES & HEADINGS • IMAGE & LINK TAGS IT MESSAGES Yeast produces alcohol as it ferments, and with email automation, results EMAIL • DEFINE WORKFLOWS happen faster and produce results. Send your leads targeted content that is personalized and relevant. But like alcohol, you can overdo it. Inbound marketing takes finesse and patience: gain trust and take the time to do it right. SEGMENT LISTS • TARGETED CONTENT .TWITTER. ONE HUNDRED 9C00 CREATIVE 0056 Different hops produce different flavors in beer. In the same way, different social platforms will produce different results. Spread the word so those that are looking for what you have, can find it. A good beer is meant to be shared, so FACEBOOK. SOCIAL • TARGETED POSTS SCHEDULE POSTS • MONITOR ACTIVITY is good content. OGMAPHICS. ONE HUNDRED BLOGS. Grains are the CONTENT foundation of every beer. Just like grains, good • RESEARCH content is the foundation of • PERSONA DEVELOPMENT any marketing campaign. Every beer recipe needs to be planned and thought out ahead - so must your • MESSAGE/VOICE content. SELLING TO PEOPLE WHO ACTUALLY WANT TO HEAR FROM YOU IS MORE EFFECTIVE THAN INTERRUPTING STRANGERS THAT DON'T. -Seth Godin, Founder of Squidoo.com LEIGHTONINteractive.com HubSpot's all-in-one software helps you pull all of your inbound marketing ingredients together for tracking, management and analysis. From attracting visitors to closing customers, HubSpot provides the platform to craft your inbound recipe for success and produce #10OProofResults. HUBSPOT SOFTWARE GOOGLE ATOMATION RONALIZED · ADJUST your audience experiences the desired effects and keeps them coming back for more. therefore enjoyable to consume. Great design, supported by a satisfying user experience, ensures Design is the ingredient that unifies your inbound efforts and makes them pleasing to the eye, and DESIGN