Inbound Marketing: How to Attract, Engage, and Convert

INBOUND MARKETING FOR THE STAFFING INDUSTRY ATTRACT, ENGAGE, AND CONVERT What is Inbound Marketing? Inbound marketing consists of: Creating a website with useful information educates and Using SEO techniques to make the company's website easier for prospects to find Transitioning a company's website from a source of static information to an online sales tool where businesses provide valuable content designed to answer questions and offer solutions engages visitors, converting them into leads OUTBOUND VS. INBOUND OUTBOUND MARKETING INBOUND MARKETING Potentially lower ROI Potentially more cost-effective Attract those with genuine interest in products/services Targets general public Shouts sales messages Provides valuable and shareable content at customers Finds audience and interrupts Allows audience to purchase on their time Why Use Inbound Marketing? Buyers are becoming harder to reach with traditional outbound marketing Outbound marketing includes: Direct mail Cold Advertisemėnts Radio TV commercials calls Inbound marketing techniques allow companies to: Build a strong online presence A strong online presence is critical for businesses to: Nurture leads Reach their Increase sales target audience Get found by potential customers via search engines Enhance brand Establish awareness credibility Position themselves Connect Convert site visitors to leads and engage with prospects as experts The Current State of Inbound Marketing The number of marketers who state The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually 13% of marketers say they don't.run inbound at all they are practicing inbound rose from 60% last year :to 85% this year Inbound isn't limited to marketing: SECTORS PRACTICING INBOUND R & D IT RESEARCH & DEVELOPMENT RECRUITING SERVICES SALES MARKETING Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return INBOUND ROI IMPACT YEAR OVER YEAR 40 35 30 25 20 15 10 Greater ROI than the previous year Lower ROI than the previous year Above the same as the previous year Inbound Marketing ROI Marketing agencies are most effective at driving leads through inbound channels Marketing agencies are outpacing vendors by sourcing 47% of all leads through inbound channels Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI INBOUND MARKETING: AGENCIES VS. VENDORS Primary Lead Source = Inbound Primary Lead Source = Outbound Vendors Agencies 10 20 30 40 50 60 70 80 % of Respondents WHICH LEAD SOURCES HAVE BECOME MOST IMPORTANT? 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic sources as rising in importance 100 Inbound Marketers 80 Outbound Marketers 60 40 20 Social Blogs SEO Email PPC Trade Traditional Direct Telemorketing media marketing shows advertising mail Lead Source MOST EFFECTIVE VS. MOST DIFFICULT INBOUND TACTICS Most Effective Tactics 66% Most Difficult Tactics 57% 54% 34% 30% 30% 28% 27% 26% 25% Marketing content creation Search engine optimization Social medial/social netoworking Blogging or guest blogging Website design optimization Inbound Tactics According to a survey of more than 50,000 U.S. and international business leaders, marketing decision-makers and practitioners. By blogging and focusing on social media and inbound marketing, one major staffing agency saw: A'monthly savings of $1.5K to $2K by canceling PPC spending Monthly organic traffic increáse around 100% The amount of traffic and Social media reach increase quality leads increase by 50% How to Tap into the Power of Inbound Marketing Increase your inbound marketing efforts by focusing on: Website and search engine optimization Blogging Helps companies interact with potential Can provide. assistance to customers in a human, engaging way Modifies your site to achieve a higher search rating Determines keywords customers Social Media Email Marketing Allows companies to provide updates and news directly to followers Helps maintain engagement with current Drives traffic back to landing pages with emails and newsletters customers Public relations Provides useful info to the media Increases a Establishes Attracts company's chances of getting published or quoted in major media outlets industry- credibility prospects With the help of inbound marketing techniques, staffing agencies can improve brand awareness, better engage and nurture the right prospects, and generate more revenue. Use your company website, your jobs, and your content to turn visitors into leads. grmwebsite.com • stateofinbound.com • blog.hubspot.com • ascend2.com • hubspot.com Brought to you by: In Partnership with: The all in AKKEN CloudO GHERGICH&Co. Percent of Respondents Number of Respondents Industry % of Respondents