Inbound Marketing

INBOUND MARKETING WHAT What is inbound, what is not. CUSTOMERS COME EARNING COMMUNICATION IS 2 WAY AND INTERACTIVE MARKETERS SEEK TO ENTERTAIN AND/OR THROUGH SEARCH MARKETERS PROVIDE ENGINES, VALUE EDUCATE SOCIAL MEDIA VS CUSTOMERS ARE MARKETERS RARELY SEEK TO ENTERTAIN MARKETERS PROVIDE COMMUNICATION IS SOUGHT OUT THROUGH PRINT, TV, RADIO, LITTLE OR NO ADDED BEGGING ONE WAY VALUE OR EDUCATE COLD CALLS YAWN WHO Successful companies do inbound marketing 31M LIKES SOCIAL MEDIA TRAFFIC STARBUCKS SALESFORCE salesforce 2500% 2.8M Social media traffic was up 2,500%, there were 6,500 newsletter sign-ups, and 10,000 ebook downloads. This effectively translated to E 10000 NEWSLETTER SIGN-UPS Starbucks gathered over 34 FOLLOWERS million fans on their social networks, by introducing innovative ways to keep in touch with their customers, 6500 EBOOK DOWNLOADS like challenging their baristas to know their regulars on a COFFEE 10,000 leads. LEADS 10000 first name basis. WHY Trackable ROI, costs less, consistent lead flow Inbound Marketing costs 61% less per lead than traditional outbound marketing 61% LESS BELOW AVERAGE COST PER LEAD, % RESPONDENTS BY LEAD CHANNEL 60% 52% 45% 40% 38% 34% 33% 28% 19% 20% 0% BLOGS DIRECT TELEMARKETING MAIL SOCIALMEDIA SEO PPC TRADE SHOWS ABOVE AVERAGE COST PER LEAD, % RESPONDENTS BY LEAD CHANNEL 48% 40% 26% 26% 25% 20% 14% 14% 10% 0% TRADE SHOWS DIRECT TELEMARKETING MAIL PPC SEO SOCIALMEDIA BLOGS WHEN More effective than it's ever been Dex and Dex Plus yellow pages company experienced a 63% drop in revenue from 2009 to 2010. 91% of email users have unsubscribed from a company email that they previously opted into. 44% of direct email is never opened. 200M Americans have registered their phone numbers on the FTC's 'do not call' list. 86% of people skip television ads. HOW Inbound Marketing is done INBOUND MARKETING DELIVERY MECHANISMS INBOUND MARKETING DELIVERABLES SOCIAL BOTTOM LINE: CONTENT IS KING You Tube C Blogs White papers Ebooks O SEO Podcasts Videos Infographics WHERE Where to find inbound marketing Outsourced lead generation gives 43% better results than in-house In-House Outsourced strategy Welcome to marketing managed." marketing managed. marketingmanaged.com leads Sources • Mashable.com/2012/09/13/inbound-marketing-strategies/ Blog.hubspot.com/blog/tabid/6307/bid/31555/in- bound-leads-cost-61-less-than-outbound-new-data.aspx • Hubspot.com/SOIM • Nuartisan.net/tips/seo/decline-yellow-pages/ • Marketingsherpa.com/ web identity software