Inbound Marketing 101

Inbound Marketing STEP 01 ATTRACT Stranger Visitor BLOGGING ---- Writing helpful educational content on your blog is the single best way to attract visitors to your website SEO dhl With 3 billion Google searches per day, SEO is a great way to get your website in front of your potential customers. SOCIAL MEDIA After you write quality content on your blog, you can attract visitors by posting on social networks. STEP 02 CONVERT Lead Visitor LEAD MAGNET In order for your visitors to become leads, they need to be offered free valuable resources, such as an ebook or white paper. FORMS Forms are how you can collect the visitor's information and send them their lead magnet. LANDING PAGES Landing pages are where the lead magnet forms are located. STEP 03 CLOSE Lead Customer E-MAIL If a visitor isn't ready to become a customer after downloading your lead magnet, a series of high quality content emails can help build trust. CRM Using a CRM will help keep track of your leads and contacts, as well as allowing you to view where your leads are at in the buyers journey. MARKETING AUTOMATION With marketing automation, you can automate the sending of different email campaigns to leads who are in different stages of becoming a customer. STEP 03 DELIGHT Customer Promoter SURVEYS In order to find out what your customers want and need, all you have to do is ask. SOCIAL MONITORING Quickly responding to your customers questions, praises, and complaints on social media will help build trust with your customers. Email Social Blogging Marketing Media B2B marketers that use blogs receive 67% more 8 out of 10 SMBS use Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower social media for their leads than those that do business to drive growth. not. 3 in 5 SMBS say they've gain using social media. cost. Marketers who have new customers by prioritized blogging are 13x more likely to enjoy positive ROI. For every $1 spent on email marketing, the 80% of marketers indicate average return on investment is $44.25. that their social media Companies who blog efforts increased webstie receive 97% more links to Using marketing traffic. their website. automation can increase conversion rates by over 50% SMS S http://blog.hubspot.com/marketing/business-blogging-in-2015 a http://www.hubspot.com/inbound-marketing O http://aberdeen.com/research/7603/ra-marketing-lead-management/content.aspe http://www.exacttarget.com/blog/50-email-marketing-tips-and-stats-for-2014/ http://www.hubspot.com/marketing statistics a http://blog.hubspot.com/marketing/stats-smb-socialmedia-list O hittp://www.business2community.com/social-media/10-social-media-stats-you-might-not-know-but-should-01245250 P http://pixelguard.co