Improving Digital Coupon ROI: Demographic Snapshot

REVTRAX Improving Digital Coupon ROI: Demographic Snapshot The Top U.S. Cities for Digital Coupon Activations (1) Charlotte, North Carolina (2) Rochester, New York (3) Raleigh, North Carolina (4) Virginia Beach, Virginia (5) Huntsville, Alabama The Top U.S. States for Digital Coupon Activations (1) North Carolina (2) Virginia (3) Pennsylvania (4) Florida (5) New York Share of Digital Coupon Activations by Region West Mid West 17.9% 19.1% North East 24.3% South 38.6% CPG Vs. VS. Retail coupons are best received in coupons are best served to markets that are smaller, rural, markets that have a dense con- family oriented, young and centration of people, a high largely female. female density, a higher median income and are family friendly. (1) North Carolina (2) Pennsylvania (1) Virginia (2) Maryland (3) Colorado (4) Florida (3) South Carolina (4) New Jersey (5) Tennessee (5) North Carolina Five demographic groups stand out as most likely to use digital coupons, driving an average lift of 3.86% in digital coupon activations. 1) Female Dense Areas 2) Compact Geographic Areas 4.7% 4.3% 3) Densely Populated Areas 4) Family Friendly Areas 5) Senior Areas 142 4.2% Mi MT3.7% 1AT2.4% Comparing Income to Digital Coupon Activations $$$* 8 67546543231| o 132453676879| 9 Upper income 100% more digital coupons than median income households Lower inc households ouseholds activate activate 40% fewer digital coupons than median income households © RevTrax 2012. www.RevTrax.com Results are derived from RevTrax's aggregate, non-identifiable coupon activation results from January to April 2012 in conjunction with US Census data. All reproduction must contain RevTrax copyright and notices.. All rights reserved.