Transcript

Improve Your Email Campaigns By Removing Zombies From Your Marketing Database

DON'T BECOME VICTIM TO A ZOMBIE APOCALYPSE! Here's how to prevent your contacts from turning into zombies: Inactive Lead Definition of a zombie: An inactive lead that engaged with your business at some point. Emailing a zombie puts your IP address at risk of being blacklisted. 13.666.666.6 MY 1. Avoidance: Avoid zombies from getting into your database Implement an opt-in or a double opt-in strategy, don't just collect email addresses and blast them Validate email addresses every 90 days to make sure contacts haven't Mark all inactive leads 6 months or older turned into zombies 2. Defense: Keep zombies out of your database Cleanse and update Regularly verify email addresses to make sure they Fill in the blanks with your database on a regular basis accurate contact information haven't turned into zombies and company details 3. Disposal: Remove known zombies from your campaigns Quarantine zombies and separate them from contacts in your CRM Suppress known zombies to avoid including them in future campaigns Keep track of all unsubscribes Find out how ZoomInfo can save your B2B data from becoming victim to a zombie apocalypse! Call 866-904-9666 or visit www.zoominfo.com! Zoominfo, I| o

Improve Your Email Campaigns By Removing Zombies From Your Marketing Database

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An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts you...

Publisher

Lauren Barber

Designer

Daniel Benson

Category

Business
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