The Importance of infographics

"The greatest value of a picture is when it forces us to notice what we never expected to see." John W. Tukey, Exploratory Data Analysis 1977 THE IMPORTANCE OF INFOGRAPHICS6 AND HOW TO CREATE A STANDOUT ONE They are also know as. Recent growth E Data visualization 110 new infographics, Information design 7 Information graphics on average, were created and published every day between 2011 and 2013. E Diagrams A BUSINESS WEEKLY PULL-OUT POSTER WRITTEN BY KRISTIN BOYD, DESIGNED BY CRAIG SCHAFFER SOURCE VEUALDY What is an infographic? 80% of the work imvolved in creating an infographic is data- gathering, shaping and checking. Infographics are essentially a way to present complicated or complex ideas in ways that are visually interesting and easy Considered among the first infographics to understand. They use fun graphics to draw in readers and The average online infographic pulled in an average of 875 backlinks and spread over an average of 79 unique domains. keep them entertained. It's telling a story with data that are E Cave paintings Hieroglyphs E compiled, sorted, arranged and displayed in posterlike images. Ancient maps SOURCE SOCIALIRSHCOM. HIOMANSTUDIOS SOURCES: THESOCIALCUNC.COM IMPOPAATIONISEBAUTIUL NET Common types of infographics 1. #1. 2. 3 3. 4. Timelines Flow charts Maps, locations and geography This vs. that, the versus format Graphs Diagrams Size comparisons By the numbers Explanation of a process Visual пarrative Top 10 Lists SOURCE REESE INTEGRATD MARETING NOMANSTUDIO Influential people Hidden in plain sight Edward Tufte, Between 1786 author of "The Visual Display of Quantitative Information," is and 1801, William Playfair, Road signs Subway maps Power Point slides Weather maps a Scotsman, invented the line. bar, circle and pie graph, which are often used in current infographics considered one of the first infographic experts SOURCE REISE INTEORATED MARRETNG, VIUALY The latest trend 5 tips on how to create a good infographic SOURCE WWID TE.COM SOURCE THESOCMLCUNE.COM Turning your resume into an infographic with one click by using your Linkedin profile Websites for creating infographics E Piktochart E Easel.ly 1. Keep it simple. Just because it's an infographic doesn't mean there's a need for every square inch to be filled with tiny percentages and bits of data. 7 I Infogr.am SOURCE VISUAUZEME E InfoActive SOUCE READWTECOM O Infographic 2. Use relevant visuals. Better no-no's X Nat telling a story in the infographic XUsing fonts that are too small XUsing too much copy XUsing too many colors XUsing a crowded layout; white space is good infographics use icors and other visual elements that are relevant to the data. Poor infographics only use stock icons of people, bars and circles. General tips and practices Making graphics stand out 3. Be clever. The best infographics use their visuals in a clever way. SOURCE THE ANDUSON OROUP EStatistics change day by day; keep your data up to date. 4. Avoid stock infographic vectors. Yos, they look nice, but they say nothing about your data. Bold graphics Infographic reference Make sure your company name and website are featured prominently within the infographic (and can't be casily cropped out). E Think in terms af bite-size pieces of info, with just a quote or a sentence. Include two to three sources, and be sure to list them. -Interesting content and data 5. Leave the ridiculous stats to baseball. "Smith averages 9 strikecuts a game when he pitches on Tuesday evenings in October after eating pizza for lunch." Keep stats simple. The object of an infographic is to make data easier to understand. Why Infographics are so popular visual ly/why-infographics- are-popular |-Great design and colors The history of the infographic visually/infographic-timeline- timelines-and-infographics T+ Typography, including readable fonts SOURCE VALY SOURCE MABETINGDUARTMENT PENGE TRUCKLEASING souRCE RSESEINTEGRATED MARETING scuRCE THE ANDESON GRouP How to make your infographic go viral www. NEWSLETTER in EHO Publish it on your website Share it on your social media channels, including Facebook, Twitter, Linkedln, Pinterest, Flickr and StumbleUpon Promote it in a press release Publish it on your Include it in your print and electronic newsletters Upload it to visual.ly's online gallery company blog SOURCE RERGE NTEGRATED MARKETING ez01S READNS EAOLE COMMAY