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The Importance of Customer Centricity and Its Business Effects

The Importance of CUSTOMER CENTRICITY and its BUSINESS EFFECTS ADD TO CART DO00 WHAT IS CUSTOMER CENTRICITY? Customer centricity is a business approach that focuses on creating a positive experience for your customers. By giving your clients a pleasant time before, during, and after a transaction, you can build meaningful relationships and drive your company forward. CUSTOMER CENTRICITY: FACTS AND FIGURES 80% of consumers are more likely to make a purchase when brands offer personalized experiences (Epsilon) PURCHASE Loyal customers are worth up to 10 times as much as their first purchase. (LiveChat) It is 6–7 times more expensive to acquire a new customer than it is to keep a current one. (LiveChat) 73% of consumers say that experience is an important factor behind their purchasing decisions (pwc) Customer-centric companies are 60% + more profitable than those that don't value their clients. (SupperOffice) WHY IS CUSTOMER CENTRICITY IMPORTANT? CREATES REAL CUSTOMER RELATIONSHIPS Businesses that have a strong relationship with their customers have an easier time building brand loyalty and acquiring conversion opportunities. DRIVES REPEAT BUSINESS AND TRANSACTION Customers that have a great time transacting with a brand are likely to make another purchase in the future. SAVES YOU MONEY ON MARKETING O Your customers speak for you and promote your business simply because you prioritize them and their experiences with your brand. A cost-effective solution rather than breaking the bank on a marketing campaign. INCREASES CUSTOMER SATISFACTION Businesses that provide extensive support and personalized services have happy customers, resulting in higher satisfaction levels. *** EMPOWERS MARKET SHARE AND PROFIT Brands that take on a customer-centric approach have a competitive advantage. Consumers are more likely to partner with brands that provide a smooth customer experience. HOW TO ACHIEVE CUSTOMER CENTRICITY SHOW PASSION Customers appreciate passionate brands. Addressing their inquiries with patience, listening to their insights intently, or showcasing your products with enthusiasm are good ways to make them feel valued. FOCUS ON CUSTOMER WANTS 2. Adjust your products and services based on the preferences of your customers to give them the solutions they desire. BE PERSONABLE Be kind and well-mannered whenever you're interacting with a customer. Staying polite is the simplest way to improve their experience. LOOK BEYOND THE PURCHASE Don't view your customers as sales opportunities. Instead, think of them as partners that will help your brand grow. HAVE A PRESENT AND PROACTIVE CUSTOMER SERVICE Give your customers support when they need it. Always be ready to answer their concerns to keep them happy and satisfied. earlypay Baymard Institute | BigCommerce | Disruptive Advertising | Ecommerce CEO | Ecommerce Guide| Entrepreneur | Finances Online | Referral Candy | Statista

The Importance of Customer Centricity and Its Business Effects

shared by RWintle on Feb 19
"The customer is always right." As a business owner, this adage should be etched into your mind whenever you're dealing with a fresh prospect or a repeat client.




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