The Importance of Building Brand Trust & Loyalty

THE IMPORTANCE OF BUILDING BRAND TRUST & LOYALTY of customers say trust is critical 88 % when deciding which brands to buy or use . Building brand trust has a significant impact over loyalty , receptivity , and influence on purchase decisions . A brand's image can be influenced by a combination of personal experiences , those of others , and company communications . Strategies to Build Trust & Loyalty User - Generated Content ( UGC ) Original content created by a brand's audience . 93 % of customers believe UGC is very helpful when making a purchasing decision . • Acts as a form of social proof . • Includes reviews , photos , videos , and testimonials found online ( on social networks , company websites , discussion forums , etc. ) . Value over Promotion • To build trust with your audience , it is important to put your actions in line with your words . • Includes educating readers , offering insights , or providing expert advice related to customer pain points . 500 Personalization • Personalization fosters trust by demonstrating to your target audience that you are receptive to their demands . • Includes being responsive across all content channels and creating a customer journey map to understand the customer's needs and emotions . References : Agius , A. ( 2021 , March 8 ) . Council post : How to use content marketing to build Brand Trust . Forbes . Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2021/03/10/how-to-use-content-marketing-to-build-brand-trust/?sh=176ecb8e25e3 Grounds , W. ( 2021 , February 10 ) . The importance of user generated content ( UGC ) on customer experience - a dotcentric blog post . dotcentric . Retrieved from https://www.dotcentric.co.uk/news-and-insight/ugc-customer experience / # : ~ : text = 93 % 25 % 20of % 20customers % 20believe % 20user , visitors % 20to % 20pages % 20featuring % 20UCC .