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Impact of using videos in marketing for businesses

IMPACT OF USING XO VIDEOS IN MARKETING FOR BUSINESSES Video content is taking over the world. Here are some insights on how it's transforming businesses. The Video Marketing Landscape in 2020 IMPACT OF VIDEO MARKETING 72% Of marketers feel that videos have helped in improving Google search rankings. 76% Of marketers say that video has shown positive ROI in their marketing efforts. 70% Of consumers believe that video is the number 1 form of 78% brand communication that keeps brands on top of their minds. Believe that video has helped them get new customers. 80% Feel they'll visit a brand's website if they like their video. 80% Don't skip a YouTube ad if they find it relevant. VIDEO GOES SOCIAL 78% 73% 72% 66 71* 68 65° % 54 YouTube facebook Instagram Linked in I % of marketers sharing videos 1 % of marketers found videos effective in growing the business BIGGEST VIDEO MARKETING TRENDS II LIVE VIDEOS 2. VIDEO STORIES 54% 73% Marketers are making short videos to upload as Marketers have used live video to connect with their audience. stories on social media. 78% olol Out of these, believe it TOP PLATFORMS FOR POSTING VIDEO STORIES helped the business. TOP LIVESTREAMING PLATFORMS 56% 60% 48% 14% 53% 51% 08% 45% 21% 17% f in MOST POPULAR BRAND VIDEOS 83% aD 62% P 72% Consumers agree that a product/service explainer video helps them in making a buying decision. Consumers prefer watching training/tutorial videos compared to reading training material. Consumers feel that video testimonials/reviews help them in making a buying decision. ..T- -Mobile- XBOX TARGET GEICO. 80% LESSONS FOR BRANDS Of viewers believe a product/service explainer video shouldn't be longer than 60 seconds. 57% Of people feel more connected to brands that use videos on social media. 59% Prefer watching a short video compared to reading text descriptions to understand a product or service. 65% Of consumers believe that brands don't produce videos worth-watching. FUTURE OUTLOOK 82% 85% 86% O Of businesses are currently posting between 1-4 videos a month. Believe that video will play an important role in marketing in coming years. Plan to incorporate more videos into their marketing strategy in the future. ll twitter - mc motioncue youtube - motioncue instagram – @motioncuestudios @motioncue

Impact of using videos in marketing for businesses

shared by ehsan2 on May 18
We conducted a survey to test how consumers and marketers feel about video content for marketing. The results we got from surveying marketers and consumers from across the US and Canada got us some re...



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