IBM CMO Study Infographics (2012)

Are CMOS ready for the digital marketing era? Go to CMO study Introducing the largest study of its kind featuring the wisdom of over 1700 CMOS and they Top 6 factors impacting marketing Customer collaboration & influence (68%) Growth of channel & device choices (60%) Social media (57%) ROI accountability (47%) Decreasing brand loyalty (43%) Today's empowered and connected customers have your brand in their hands Shifting consumer demographics (37%) their views 79% Top 5 areas ofÍ unpreparedness Growth of Shifting Data Social channel consumer Financial of CMOS feel underprepared to manage the impact of key changes in marketing explosion media & device demo- constraints choices graphics Most CMOS are struggling to provide numbers to demonstrate the return on investment for marketing Market Insight 82% 80% 74% 64% PROBLEM: Competitive benchmarking Market Customer CMOS still focus Marketing team analysis research analytics on understanding markets rather Individual Insight 42% than individuals 26% 48% 40% Third-party Consumer- generated reviews Online reviews & Blogs communications rankings Over 75% of CMOS plan to increase the use of technology via: Content management analytics CRM Social media Mobile apps Top 5 obstacles preventing new strategies Cost (72%) Lack of ROI certainty (61%) Tool implementation issues Lack of skills Lack of (46%) marketing and IT alignment (45%) (47%) PROBLEM: market by segment build Most CMOS report using data to not to relationships But most CMOS expect loyalty to be top priority The future of success CMOS view on key factors for measuring success 63% 58% 48% 45% 42% 42% 38% Customer Marketing- influenced Marketing ROI Conversion rate Overall sales Revenue per Social media experience new customers customer metrics sales The CMOS view on marketing capabilities for success СМOS Marketing experts Technology savviness (28%) Leadership abilities (65%) Social media expertise (25%) Voice of the customer insights (63%) Finance skills (16%) Creative thinking (60%) Cross-CxO collaboration (49%) Competitive trends insights (45%) Go to CMO study Source: 2011 IBM CMO Study | Share4 Are CMOS ready for the digital marketing era? Go to CMO study Introducing the largest study of its kind featuring the wisdom of over 1700 CMOS and they Top 6 factors impacting marketing Customer collaboration & influence (68%) Growth of channel & device choices (60%) Social media (57%) ROI accountability (47%) Decreasing brand loyalty (43%) Today's empowered and connected customers have your brand in their hands Shifting consumer demographics (37%) their views 79% Top 5 areas ofÍ unpreparedness Growth of Shifting Data Social channel consumer Financial of CMOS feel underprepared to manage the impact of key changes in marketing explosion media & device demo- constraints choices graphics Most CMOS are struggling to provide numbers to demonstrate the return on investment for marketing Market Insight 82% 80% 74% 64% PROBLEM: Competitive benchmarking Market Customer CMOS still focus Marketing team analysis research analytics on understanding markets rather Individual Insight 42% than individuals 26% 48% 40% Third-party Consumer- generated reviews Online reviews & Blogs communications rankings Over 75% of CMOS plan to increase the use of technology via: Content management analytics CRM Social media Mobile apps Top 5 obstacles preventing new strategies Cost (72%) Lack of ROI certainty (61%) Tool implementation issues Lack of skills Lack of (46%) marketing and IT alignment (45%) (47%) PROBLEM: market by segment build Most CMOS report using data to not to relationships But most CMOS expect loyalty to be top priority The future of success CMOS view on key factors for measuring success 63% 58% 48% 45% 42% 42% 38% Customer Marketing- influenced Marketing ROI Conversion rate Overall sales Revenue per Social media experience new customers customer metrics sales The CMOS view on marketing capabilities for success СМOS Marketing experts Technology savviness (28%) Leadership abilities (65%) Social media expertise (25%) Voice of the customer insights (63%) Finance skills (16%) Creative thinking (60%) Cross-CxO collaboration (49%) Competitive trends insights (45%) Go to CMO study Source: 2011 IBM CMO Study | Share4