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How Will You Attract The Next Generation of Investors?

HOW W WILL YOU ATTRACT THE NEXT GENERATION OF INVESTORS? The information age has transformed the field of financial services with new tools and technologies investors have come to expect. An increasingly large sector of the investing population is comprised of young, technologically savvy investors. Here is an inside look. THE INVESTORS THE UNDER 50s 27%. 52% Wealthy under 50s want fast, convenient tools for interacting with advisors. They want a "custom fit." They consistently choose firms with new technology over firms without it. switched advisors in find online Clients with at least $1 million in investable assets make up 4.1% of all households in the U.S. but hold the past two years, compared with only 7% of older wealthy investors. 32% say they will switch advisors in the next year. educational videos valuable and 53% are interested in receiving video messages from their financial advisor. % 53% of the investible assets. This is 4.1% a small target market. 28% These technologically savvy, wealthy investors hold 28% of the total wealth in the United States and represent an $18.6 billion revenue 88% interact with their 80%.vale advisors daily or weekly and want to interact online, via video, chat, and social networks. of investors 18-34 consider themselves early adopters or among the "early majority" when it comes to new technologies. Wealthy investors 34-49 are not far behind. O of wealthy investors spread their assets over more than one fırm. Over 25% opportunity for financial firms. spread assets over four firms or more. Competition is fierce. BENEFITS OF TECHNOLOGY 30% of wealthy 40% of these Today's affluent investors have believe they can get better results on their own. They require convincing. investors do not have a 40 high expectations when it comes financial 30% to technology and connectivity. Firms must adapt to compete. advisor. Technologies can help financial Attract the under 50s service firms maintain close 52%. with communication tools, immediate access to information, and robust tools for managing assets. contact with investors, increase of investors would like productivity, reduce costs, and demonstrate savvy in today's ш ll to interact with their advisor via social media. Only 4% of advisors currently do so. marketplace. Reduce overhead to accommodate greater connectivity, price-sensitive wealthy investors, and a larger volume of lower asset investors. Offer multiple tools for managing complex portfolios easily: More than ever before, ultra-high net worth investors 55 and older are using tablets and smartphones to check financial information, pay bills, manage bank accounts, and access social networks. Show clients and potential clients that they can see their assets across all advisors. 55+ eMoney OVERHEAD Advisor SOURCES: Winning the Battle for the Wealthy Investor, by Jeff Loucks, et al. (Cisco, 2011) | Social Media, Technology Use Increases Among Older Investors, by Kylie Hennagin (Financial Planning, 2012) | Why Large Financial Services Companies Need to Empower their Advisors to Join the Conversation on Social Media, by Matthew Halloran and Crystal Thies (European Financial Review, 2012) %24 1111111

How Will You Attract The Next Generation of Investors?

shared by kylewharton on Mar 15
They are young, tech savvy, and rich. How will you differentiate yourself?




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