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How to Use Psychographic to Understand Your Market

How To Use Psychographics To Understand Your Market • Understanding how your prospects make buying decisions is halfway to converting them to customers Understand • Online shopping has changed. The more info you have about your audience, the better your marketing Changes • Create a profile of your "ideal customer" - the person who perfectly fits your business model Ideal Customer • 3 segments marketers use to define their target market: Demographic, Geographic & Psychographic Ds, Gs & Ps • Demographics = Statistical data representing your audience. Narrow down who you're marketing to. Demographics • Geographics = Information that tells you where your audience is buying. Geographics • Psychographics = Why your audience is buying your products or services. Comprised of many variables. Psychographics • Where is your audience in terms of their life? Are they struggling or are they highly successful? Lives • What does your audience value? Are they motivated by family? Does earning money drive them? Values • What is your audience's economic status and social Class class? • Social profile data is comprised of the fields social media users grant permission for brands to use Social Data • Behavior data allows you to measure and track how your audience behaves over time. Behavior Data • Lifestyle data is the gathering of info about people's values, beliefs, interests, and opinions. Lifestyle Data • Surveys and questionnaires are a useful and fairly easy way to begin gathering information. Surveys • A few one-on-one interviews with your best clients can help you create a profile. Interviews • Focus groups can provide information about a product, service or be asked about their psychographics Focus Groups • Explore web-based services and tools that you can use to gain information about psychoanalytics. Web Tools • Use your existing business analytics to dig a bit deeper into your customers' behavior. Existing Data • You can always hire a marketing firm to do the research and information gathering for you. Marketing Firms • Social media sites are some of the best sources for learning how your customers think and feel. Social Media • When creating your marketing content, your messages may need different language Language • Use your psychographic profiles when you're planning marketing channels and tactics Planning • Use different copy and different landing pages depending on who you're talking to. Sales Copy • Identify what you're going to measure and how you're going to measure it. Identify Metrics • Make sure you have systems in place to measure and track your success. Tracking Systems

How to Use Psychographic to Understand Your Market

shared by onlineps on Dec 15
You’ve spent the time, energy, and money to gather all of the Psychographic Data about your target audience. What do you do with all of that information?


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