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How to Use Email Marketing to Engage Customers

SEE WHAT EMAIL MARKETING! CAN DO FOR YOU! SALE email Despite being one of the oldest online marketing strategies, email is still as popular as ever. Study after study confirms email's effectiveness - marketers say it delivers better results than any (for every $1 spent, it brings an average return of $44.25) other online medium and customers say email is their preferred medium for receiving commercial Email even far outperforms social media for lead nurturing and conversion. messages. On top of all that, 95% of internet users have at least one email account -75% and of them check their mail daily. EMAIL MARKETING IS VERY AFFORDABLE and its proven effectiveness can be measured thanks to easily accessible and accurate reports. SO NOW THAT YOU KNOW WHY YOU SHOULD USE EMAIL MARKETING, LET'S LOOK AT HOW YOU CAN USE IT. Use email to send 1. COMMERCIAL OFFERS $4 Inform your subscribers about new products and promotions Huge sale on all shoes! Reduce the cost of the promotion (email vs. paid search and SEO) Get attention for calendar-based promotions Christmas deals start on Saturday! Spread the word about limited promotions with a deadline Free shipping on all orders received until Friday at midnight! Keep contact with potential clients who abandon carts Still interested in that laptop? Buy now and get a free carrying case! Use geotargeting to promote your offer in a specific place or region London residents only - special offer inside! BUY NEW R Use email to help build your 2. Inform fans of your brand about upcoming training sessions and conferences Sign up now to get a special price for our conference in May! Educate current and future customers with informational emails. This is a great way to start to maintain a relationship with your customers for products that require ongoing support and training. Lesson 1 How can you use personalization in email marketing Reinforce the authority and expertise of people associated with your company Hi. In today's mail I want to talk to you about. Drive traffic to your website Check out our new blog! Invite new customers to take part in online activities like webinars In this week's webinar, we're going to learn how to... Maintain relationships with customers in your loyalty program Redeem your points this week and get a. Organize contests for different customer segments Win a gift certificate for our online store! Use email simply to send holiday greetings Merry Christmas and Happy New Year! Use email to keep 3. your customers informed Information about the status of a package Your order was processed and sent today Remind customers about an appointment Just a reminder about your 3pm appointment tomorrow. Inform customers about the expiration of a contract, free account or access to a service. Your annual subscription expires next week. NEWSLETTERS 4. help you Build a relationship with customers What do you think about your purchase? Post a review today! Integrate a team (internal newsletters) Information about this month's offsite training session. READY TO GET STARTED WITH EMAIL MARKETING? Open a free account today at FRESHMAIL FreshMall Is emall marketing software for creating, sending and tracking online campalgns that work.

How to Use Email Marketing to Engage Customers

shared by freshmail on Apr 14
Email marketing is one of the most effective marketing tools for many businesses. There are many ways that email can be deployed and we have decided to make a little summary of ideas on how can you us...



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