How UK consumer behaviour will continue to change in 2022 and beyond

How UK consumer behaviour will continue to change in 2022 and beyond DURING THE PANDEMIC 10% 19% joined a video call with family or friends for participated in an online exercise class for the first time the first time 64% I|| of UK doing started online activity 15% Consumers 9% handled personal banking online for the first ordered their ´in 2020 groceries online for the first time time 7% 7% of UK consumers attended a binge-watched religious service for the first time for the first time AFTER THE PANDEMIC The convenience of doing things online means many activities will continue to grow post-pandemic. But the need to socialise and connect in real life means we're looking forward to saying goodbye to a few things. INCREASING DEMAND DECREASING DEMAND 40 % 30 23 20 12 12 10 Online Video calls Online religious with friends exercise services & family classes Online Online Online streaming shopping banking -10 -20 -23 -25 -30 -36 -40 Percentage who expect to do these activities more after the COVID pandemic goes away minus percentage who expect to do less (%-points) SOURCES The 2021 UK Consumer Trends Report, Qualtrics, https://www.qualtrics.com/uk/ebooks-guides/uk-consumer-trends-report/