How Top Small Businesses Use Technology
HOW TOP SMALL BUSINESSES USE TECHNOLOGY AIsh© THE CLOUDA 87% businesses. of all 60% of businesses with less than 99 employees more than NOW OPERATE IN THE CLOUD 1 SMBS with less than 20 employees are 20% more likely to have adopted the cloud than companies with more than 500 employees' MOBILE O 60% of SMBS say mobile solutions are critical to business? VIEW MOBILE APPS AS COMPLEMENTARY TO TRADITIONAL BUSINESS businesses APPLICATIONS 84% 87% of small businesses of medium of SMBS have a mobile-optimized website; 66% 19% do not 80% of Internet searchers use their smartphone 47%: use a tablets Only about of small MOBILE PAYMENT O 13% businesses are currently accepting mobile payments" But the SMBS that use mobile payments most intensively see revenues growing up to 2X FASTER A$ & 8X FASTER and add jobs up to than their peers2 20L0 CRM SOFTWARE E CRM is expected to grow to a $36.5 BILLION market worldwide by 20176 Since 2012, CRM has gone from a rank of O TO 7: in the list of technology that businesses say support their goals7 of small businesses up from 71% prefer cloud-based over on-premises 40%0 in 20138 CRM systems SOCIAL MEDIA S f f 8* V g+ in Tube SMBS use social media as: 49% 94% 81% a marketing tool to drive for educational growth purposes EMAIL MARKETING @ U.S. Internet users prefer email 69.7% for communicating with businesses 59% of marketers plan to increase their email marketing budgets in 201510 Your small business can switch from paper forms to mobile apps quickly and easily with Canvas. C canvas TRY IT FREE FOR 30 DAYS. gocanvas.com f f 8* V in Tube Try It Now No credit card required Sources: 1 rackspace.com/blog/infographic-the-state-of-smb-cloud-adoption-in-2014/ 2 smallbusinesscomputing.com/biztools/10-small-business-technology-trends-for-2015.html 3 hosted-p0.vresp.com/624418/c345a9ac16/ARCHIVE 4 brightlocal.com/2015/01/07/37-smbs-plan-spend-internet-marketing-2015/ 5 smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ 6 forbes.com/sites/louiscolumbus/2013/06/18/gartner-predicts-crm-will-be-a-36b-market-by-2017/ smartinsights.com/customer-relationship-management/e-crm-strategy/crm-2014/ 8 smallbusinesscomputing.com/biztools/10-small-business-technology-trends-for-2015.html entrepreneur.com/article/231515 10 pardot.com/blog/the-2015-email-marketing-landscape/ 11 paymentweek.com/2015-5-27-small-businesses-not-prepared-for-new-payment-technologies-7309/ bcgperspectives.com/content/articles/telecommunications_technology_business_transformation_mobile_revolution/#chapter1 7 9 12
How Top Small Businesses Use Technology
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