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How to Speak "Marketing Automation"

HOW TO SPEAK "Marketing Automation" salesforce Learn how to speak fluent "Marketing Automation" on different platforms by getting to know the terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua. Hubspot act-on eloqua. Marketo salesforce pardot ORACLE LET'S GET STARTED term #1 = UNKNOWN WEBSITE VISITORS ANONYMOUS LEAD ANONYMOUS VISITOR ANONYMOUS PROSPECT UNKNOWN VISITOR VISITORS term #2 RECORDS IN THE DATABASE LEADS PROSPECTS CONTACTS term #3 A LIST OF RECORDS %3D LIST STATIC LIST term #4 A LIST OF RECORDS MEETING SPECIFIC CRITERIA SMART LIST DYNAMIC LIST SEGMENT term #5 TRIGGER FOR AUTOMATED TASKS %3D AUTOMATION RULES WORKFLOW STARTING CONDITION TRIGGER EMAILS PROGRAM FEEDER TRIGGERS term #6 A SEQUENCE OF EMAILS ENGAGEMENT ENGINE DRIP PROGRAM AUTOMATED PROGRAM WORKFLOW PROGRAM term #7 = THE ACTIVITY HISTORY OF EACH RECORD IN THE DATABASE ACTIVITY LOG ACTIVITIES INTERACTIONS TIMELINE term #8 = THE RATING OF EACH RECORD BASED ON THEIR FIT AND ENGAGEMENT LEAD SCORE GRADE & PROFILE HUBSPOT SCORE SCORE term #9 THE MARKETING AUTOMATION INFORMATION PRESENTED IN SALESFORCE %3D %3D SALES INSIGHT PARDOT ACTIVITIES HUBSPOT INTELLIGENCE ACT-ON ACTIVITY HISTORY ELOQUA ENGAGE term #10 REPORTING AND ANALYTICS ANALYTICS REPORTS INSIGHTS term #11 THE PLACE WHERE YOU STORE FILES %3D %3D CONTENT FILES FILE MANAGER FILE STORAGE DESIGN STUDIO MEDIA LIBRARY term #12 A GROUP OF ASSETS ASSOCIATED = WITH A MARKETING ACTIVITY CAMPAIGN PROGRAM term #13 THE CALENDAR OF MARKETING ACTIVITIES = %3D CALENDAR MARKETING CALENDAR term #14 HELP AND TRAINING %3D HUBSPOT ACADEMY ACT-ON UNIVERSITY COMMUNITY LABS TOPLINERS Created by In collaboration with 4überflip Macromator visit uberflip.com & macromator.com

How to Speak "Marketing Automation"

shared by uberflip on Apr 18
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Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain terms aren’t ...

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Uberflip

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Business
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