Click me
Transcribed

How Social Are Your Press Releases?

HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo HOW SOCIAL ARE YOUR PRESS RELEASES? New data from PRNewswire and Crowd Factory offers insights into social engagement around press releases 1 PRESS RELEASES ARE SHARED MORE ON FACEBOOK, BUT TWITTER SHARES DRIVE 30% MORE TRAFFIC Facebook is tops when it comes to sharing press releases f 48% E 37% in 15% % of total press release shares among the three largest U.S. social networks Twitter is more effective in generating views E 2.2wiews in 2 views f 1.7 views average number of press release views resulting from a share on these three social networks MULTIMEDIA PRESS RELEASES GENERATE MORE ENGAGEMENT THAN TEXT-ONLY PRESS RELEASES Add a PHOTO: 14% INCREASE in ENGAGEMENT Add PHOTO & VIDEO: 2x ENGAGEMENT Add PHOTO, VIDEO & AUDIO: 3.5x ENGAGEMENT EACH PRESS RELEASE SHARE DRIVES AN AVERAGE OF 2 NEW VIEWS FORTHE RELEASE PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and Linkedin. PRNewswire CrowdFactory Unled Busaness Medo

How Social Are Your Press Releases?

shared by mpranikoff on Nov 13
885 views
1 share
1 comment
PR Newswire and Crowd Factory today released data that provides new insights into social engagement around press releases. Key conclusions from the analysis include: 1. Each press release share g...

Publisher

PR Newswire

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size