How Small Businesses Use Apps to Drive Email List Growth

SMALL BUSINESS | SPRING 2012 How Small Businesses Use Apps To Drive Email List Growth What's most important to small businesses? Growth, especially in their long-term relationships. 96% O 90% 91% X Long-term relationships Growing email list Application Integration Why do small businesses use applications? To be more efficient. 67% how they run their business 50% ask to automate 35% % to make smarter decisions process OPEN Small businesses most often use applications that integrate with Constant Contact for list growth. B2C 72% B2B 69% Constant Contact Nonprofit 59% Small Businesses using integrations have more than doubled their email lists in just two years with Constant Contact. = 214% Contacts Contacts INCREASE When they joined Now The most effective list-growing technique for small businesses? Offline methods and sign-up links on websites. 62% Offline Method List sign-up forms on website 54% NEHS List sign-up forms on a 40% blog or newsletter How are small businesses growing their email lists-by industry? Sign-Up Forms Blog/ Newsletter Website Nonprofit B2B B2C 12-2740 Find great list-building apps that integrate with your Constant Contact account in our MarketPlace. Figures supplied by a Constant Contact customer research study. SMALL BUSINESS | SPRING 2012 How Small Businesses Use Apps To Drive Email List Growth What's most important to small businesses? Growth, especially in their long-term relationships. 96% O 90% 91% X Long-term relationships Growing email list Application Integration Why do small businesses use applications? To be more efficient. 67% how they run their business 50% ask to automate 35% % to make smarter decisions process OPEN Small businesses most often use applications that integrate with Constant Contact for list growth. B2C 72% B2B 69% Constant Contact Nonprofit 59% Small Businesses using integrations have more than doubled their email lists in just two years with Constant Contact. = 214% Contacts Contacts INCREASE When they joined Now The most effective list-growing technique for small businesses? Offline methods and sign-up links on websites. 62% Offline Method List sign-up forms on website 54% NEHS List sign-up forms on a 40% blog or newsletter How are small businesses growing their email lists-by industry? Sign-Up Forms Blog/ Newsletter Website Nonprofit B2B B2C 12-2740 Find great list-building apps that integrate with your Constant Contact account in our MarketPlace. Figures supplied by a Constant Contact customer research study.