How Small Business Blogs Increase Sales

Нow SMALL BUSINESS BLOGS increase sales A large percentage of small businesses are missing out on a huge chunk of their online presence and failing to realize how much traffic and sales they can be driving from their websites. Nearly 2/3rds of marketers are saying that their blogs are "important" or "critical" to their business (Source: Hubspot Inbound Marketing Report 2011). There are customers out there who have the exact problem you can solve but simply cannot find you. Imbue has created this infographic to illustrate just how a small business blog can help drive sales and expand a brand. How it works Audience Problem The audience runs into a problem they cannot solve. Most people know that one of the quickest ways to solve problems is to do some quick research on the internet. Search "How do I "What is a "Where do I find Tradeshows Blog Post Search engine finds your blog post that is targeting specific keywords. These are usually long tail keywords which target low competition words. Direct Mail Product The readers are introduced to a product or service which solves their immediate problem. Which makes them more likely to make a purchase decision on the spot. Opt-In Landing Page Email and Social Media opt-ins allow blogs to repeatedly push your audience back through the Landing pages introduce the product and what problem the product solves for the customer. These landing pages usually have testimonals and product features. sales funnel with relevant and high value content. SALES The Results Companies that blog have 2250 55% 1%) 55% 1480 more website visitors Average monthly visitors 15 B2C companies that blog generate 88% 88% more leads per month Median Monthly Leads 15 B2B companies that blog generate 67% 67% more leads per month Median Monthly Leads imbue Sources: Hubspot eBook: 100 Awesome Marketing Charts www.hubspot.com MARKETING imbuemarketing.com Organic TraffiG Print Ads PPC Ads Don't Blog Boja Paid Traffic Don't Blog Bojg Don't Blog Boig