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How Signs Benefit a Business

HOW SIGNS BENEFIT A BUSINESS DID YOU KNOW? 50%* Signage is the least expensive but most Signage can be responsible for 50 percent of your effective form of advertising. customers. Signage is so important that without it you may not get a loan for your Signage is an investment that will pay a return many business. times over. ATTRACT OLD & NEW CUSTOMERS 85% of your customers live or work within a five-mile radius of According to the U. S. Census Bureau, 18.6% of the population relocates annually so you must replace old customers with new customers. your business. MOVING 11 Businesses surveyed 7,203 first - time customers within 30 to 45 days after the installation of a new sign and asked "How did you learn about us?" On-Premise Sign Word of Mouth 2% 1% Newspaper Yellow Pages Radio TV 6% 7% 46% 38% INCREASE PROFITS The University of San Diego conducted a study to determine the economic value of on-premise signage. The table below shows the Average Increase in Sales Revenue: Signage Change Fast Food Pier One Imports Add one monument Sign 9.3% Add large pole sign (144 sq. ft.) 15.6% 8.6% Add chain identity to plaza identity sign 7.7% Addition of two new directional signs 8.9% Replaced storefront wall sign with larger sign 7.7% On average, one additional on-premise sign increases annual sales revenues of: 4.75% In other words, if a business had been grossing $500,000 annually in sales, the addition of just one on - premise sign resulted in: $23,750 CUT COSTS Aztec Motors invested $7,400 in replacement signage at the location where 3 previous auto dealers failed to stay open. The new sign: Attracted a minimum of 10 new walk-in customers per week. Increased 6 additional sales per week and It took less than a month for the new signs to pay for themselves. The owner was able to reduce advertising budget from $16,000 to $4,000 per month an annual savings of $144,000. Presented By: Sources: http://www.signs.org/Signindustry/Signage101.aspx http://www.signs.org/Signindustry/Signage101/SignsTheBottomLine.aspx http://www.signs.org/Signindustry/Signage101/SignsasMarketing.aspx http://www.bangadvertising.com/Why_Signage.pdf Blue Pond Signs http://www.bluepondsigns.com ----

How Signs Benefit a Business

shared by jessief on Feb 28
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Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business's customers, an investment into compelling and visually appeali...

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