How Signage Benefits Business

HOW SIGNAGE BENEFITS BUSINESS Customer Connection UP TO 50% 15 TO 45% of business of business brought in with signage occurs due to unplanned stops 15 TO 35% of traffic on a street is “just passing through" Superior Sales Number of Average increases with 1 additional sign transactions: 3.93% Amount per transaction Annual sales 36 sq. ft. wall sign: 6¢ revenue: 4.75% 144 sq. ft. pole sign: 78¢ Average increases with new signage Weekly sales • Annual sales revenue - 5% $ Digital signs: 5-50% • Business flow Outdoor signs: 15% 5-10% Electronic message center: 5-150% Pole sign or plaza sign 4-12% • Customer inquiries Digital signs: 5-15% Directional signs Advertising in Action Least expensive, most effective option COST PER 1,000 EXPOSURES $7.39 $6.26 $5.47 $0.15 LED electronic Newspaper Television Radio I message center o Powering an LED display costs under $75 per year o 40% lowered cost for flat-panel signs in past few years ENDLESS 24/7/365 MARKETING Infographic provided by: www.signsdavie.com SIGN A RAMA Sources: http://www.sba.gov/content/why-do-i-need-sign-my-business http://www.toaks.org/civica/filebank/blobdload.asp?BlobID=19507 http://www.enpsigns.com/downloads/value of signage SBA.pdf http://www.comptonduling.com/images/pdfs/SBA%20Importance% 20of%2osigns.pdf http://smallbusiness.chron.com/importance-signage-business-3348.html http://www.smallbusinesscomputing.com/news/article.php/3879361/Digital-Signage-for-Small-Business.htm HOW SIGNAGE BENEFITS BUSINESS Customer Connection UP TO 50% 15 TO 45% of business of business brought in with signage occurs due to unplanned stops 15 TO 35% of traffic on a street is “just passing through" Superior Sales Number of Average increases with 1 additional sign transactions: 3.93% Amount per transaction Annual sales 36 sq. ft. wall sign: 6¢ revenue: 4.75% 144 sq. ft. pole sign: 78¢ Average increases with new signage Weekly sales • Annual sales revenue - 5% $ Digital signs: 5-50% • Business flow Outdoor signs: 15% 5-10% Electronic message center: 5-150% Pole sign or plaza sign 4-12% • Customer inquiries Digital signs: 5-15% Directional signs Advertising in Action Least expensive, most effective option COST PER 1,000 EXPOSURES $7.39 $6.26 $5.47 $0.15 LED electronic Newspaper Television Radio I message center o Powering an LED display costs under $75 per year o 40% lowered cost for flat-panel signs in past few years ENDLESS 24/7/365 MARKETING Infographic provided by: www.signsdavie.com SIGN A RAMA Sources: http://www.sba.gov/content/why-do-i-need-sign-my-business http://www.toaks.org/civica/filebank/blobdload.asp?BlobID=19507 http://www.enpsigns.com/downloads/value of signage SBA.pdf http://www.comptonduling.com/images/pdfs/SBA%20Importance% 20of%2osigns.pdf http://smallbusiness.chron.com/importance-signage-business-3348.html http://www.smallbusinesscomputing.com/news/article.php/3879361/Digital-Signage-for-Small-Business.htm