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How Should Affiliate Tracking Links Work?

HOW SHOULD AFFILIATE TRACKING LINKS WORK? The one common thread of every attiliate program is the tracking link. 29% This allows affiliates to get credit for the leads and sales they generate by uniquely identifying traffic and conversions generated by each affiliate. This technology makes affiliate marketing possible, and with the changes and innovations in web/mobile technologies, many businesses see tracking link technology differently. This infographic does not provide the answers to standardization, but provides a small window into the broad opinions of advertisers, affiliates and networks on Affiliate Tracking Links. ADVERTISERS 40% AFTUATES 31% NETWORKS The above graph represents the 150 people which partook in this sSurvey. WHAT TYPE OF INFORMATION DO YOU PASS DYNAMICALLY INTO TRACKING LINKS? 25% - Source Information 21% - Sub ID Values 12% - User Information (Email) 11% - Optimization Parameters 18% - All of the Above 13% - No opinion SHOULD NON-UNIQUE VALUES BE PASSED INTO DIFFERENT PARAMETERS ("SUB","SOURCE", ETC.) WITHOUT "ID"? HOW MANY SUB ID PARAMETERS DO YOU USUALLY USE IN A SINGLE TRACKING LINK? 33% 22% 45% YES NO NO OPINION SHOULD ID PARAMETERS BE RESERVED FOR NUMERIC VALUES ONLY? 19% - One 21% 48% 31% 40% - Two to Three YES NO NO OPINION 9% - Four to Nine 3% - 10 or more SHOULD DATA IN TRACKING LINKS BE ENCRYPTED? 29% - No opinion 62% 13% 25% YES NO NO OPINION BESIDES TRACKING LINKS, WHAT OTHER TRACKING ORIENTED TECH- NOLOGIES SHOULD BE STANDARD- IZED? WHAT DATA SHOULD BE INCLUDED IN TRACKING LINKS? 27% - Tracking Pixels 25% - Mobile Tracking 21% - Ad Tags 6% - No opinion 13% - Sub Affiliate ID 14% - Sub ID 16% - Source Name 16% - Sub ID vs. Source ID 22% - Affiliate Tracking ID 11% - No opinion 29% - All of the Above TRACKING TECHNOLOGY STANDARDS: WHICH TRACKING LINK FORMAT DO YOU PREFER? 33% - trackingdomain.com/handler?aff_id=123&offer_id=123&creative_id-123 31% - trackingdomain.com/XXXX 16% - trackingdomain.com/handler/affiliatelD/campaignID/creativelD 6% - trackingdomain.com/handler-affiliatelD-creativelD 6% - trackingdomain.com/handler/affiliutelD/XXXX 8% - No opinion www.hasoffers.com/blog/ Survey Distributed by : HasOffers Fourth Quarter of 2011 Project figures by HasOffers Research & Marketing has offers PUBLISHERS

How Should Affiliate Tracking Links Work?

shared by kcatoto on Jan 24
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The one common thread of every affiliate program is the tracking link. This infographic shows how affiliates get the credit for the leads and sales they generate by uniquely identifying traffic and co...

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Has Offers

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Business
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