How to set up a Lead Nurturing Strategy | Helium CRM

How to set up a LEAD NURTURING Strategy Why nurturing? Nurturing leads allows you to send a series of targeted & timely communications that are intended to inform prospects and move them naturally through the sales funnel until they are qualified and sales ready. Lead nurturing provides a engagement safety net ensuring that leads are engaged during each stage of the buying cycle and creates increases value, brand recognition and trust. 89% 47% 451% of companies that aligned sales & marketing for lead of nurtured leads make larger purchases than non increase in qualified leads when nurturing generation reported measurable sales increases nurtured leads prospects types of lead nurturing campaigns to try Educational Engagement Product/Service campaign focused on providing content that informs prospects. Great for non-sales ready leads. campaign focused on the type of product or service the prospect has explicitly stated they are interested in. Promotional Event Engagement campaigns are focused on moving the lead through the final stages of the sales funnel (special pricing, discountsl. campaigns are focused on pre and post event registration communication (webinars, in person events, etc.) Re-Engagement Competitor campaigns focus on reengaging leads who have went "silent" during the sales cycle. campaigns are focused on highlighting the advantages of your product or service if you know what competition you are up against. How to start as you begin to plan your nurtures, keep these key steps in mind" Identify the campaign & select your target audience Align content to your target audience Identify timing between campaign stages Build, Launch & Test your campaigns HELÎUM