How to sell successfully across borders

How to sell successfully across borders gengo When it comes to selling overseas, offering international shipping isn't enough. Even after getting logistics up and running to sell in multiple countries, here's why translation is your golden key to growth. Global ecommerce is growing, especially internationally Total B2C ecommerce global sales Cross-border B2C shopping growth Statista, B2C e-commerce sales worldwide PayPal/Nielsen, Modern Spice Routes Global B2C ecommerce is huge. 2018 2018 From 2013 to 2018, total B2C sales worldwide are on course to double. While this growth is spectacular on its own, cross-border ecommerce sales are growing even faster, and will triple by 2018 in six key markets-the US, the UK, Germany, 2013 2013 Brazil, China and Australia. $1.23 trillion $2.35 trillion $105 billion $307 billion 194 million shoppers /130 million shoppers Shoppers are willing to buy, but only in their language While shoppers are very willing to order products from 52% of non-English speakers only buy in their own language other countries, they must first be able to navigate product listings in a language that they understand. People shop overseas for a number of reasons, especially when hunting said that information written in 56.2% for unique products, seeking out new trends and searching their own language was more for the best bargains. Language remains a barrier for many people, however, so translation is critical to reaching this important than a low price group of cross-border shoppers. how much less likely non-En- 600% glish speakers are to buy from Common Sense Advisory, Can't Read, Won't Buy English-only sites Three things you must translate for ecommerce Every bit of ecommerce content has potential to be high-impact, like a glowing product review from a fellow shopper, or a helpful customer support response. Using traditional translation methods for this high-volume ecommerce content is prohibitively expensive and slow, but scale-friendly, technology-driven translation platforms can help you turn the world's growing cross-border ecommerce opportunity into a lucrative reality. From boosting international website traffic to making it easier for multilingual customers to purchase your products, translating these three golden types of content will benefit all areas of your business. Product descriptions User reviews Customer support Product SKUS, ranging from the 100s Shoppers trust other shoppers. One survey from American Express found that 78% of shoppers to 10,000s in volume, are the lifeblood Bazaarvoice research shows that shoppers trust reviews 12 times more than company-created of your ecommerce company. abandoned a transaction after having Translating product features builds a poor customer service experience. trust, and artfully translated descrip- information like advertisements, Helping customers in their language making this content some of the most powerful material on your tions help inspire international shop- (not yours!) is essential, and is easy with the right translation technology. pers to buy your products. ecommerce website. Contact us to see how you can stay ahead of the curve. gengo.com