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How Sales Helps Create Content

HOW kapost sale force SALES CONTENT HELPS CREATE Collaboration COLLABORATION There's no better way to get the content you need than to participate in the creation process. Be open to collaborating with your marketing team to create the exact asset your are looking for. EXPLAIN YOUR NEEDS Share your needs with marketing, and tell them why these topics are important to you and your prospective customers. Providing marketing with that context will help them prioritize production. SHARE CUSTOMER FEEDBACK Write down the most common questions you receive from prospects, and share these insights with marketing so they can strategize the best way to address those topics with content. CONTENT MACHINE Needs Contet

How Sales Helps Create Content

shared by MattWesson on Nov 10
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Up to 70% of content created by B2B marketing teams is never used by sales, according to SiriusDecisions. While this number is certainly too high, it's not surprising when you consider that sales tea...

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