How to Run an Effective Customer Feedback Campaign

How To RuN AN EFFECTIVE CUSTOMER FEEDBACK CAMPAIGN PRESENTED BY feedbacklite STEP 1: DEFINE YOUR CAMPAIGN GOALS IV WHAT ARE YOU LOOKING TO ACHIEVE FROM YOUR CUSTOMER FEEDBACK CAMPAIGN? How DOES RUNNING THIS CAMPAIGN BENEFIT YOU AND YOUR ORGANIZATION? How ARE YOU GOING TO MEASURE, TRACK AND BENCHMARK YOUR SUCCESS? WHAT DO YOU INTEND TO DO WITH YOUR RESPONSE DATA FOLLOWING YOUR CAMPAIGN? STEP 2: PROFILE YOUR TARGET AUDIENCE How OLD IS YOUR TARGET AUDIENCE? ARE THEY MALE, FEMALE OR A GROUP CONSISTING OF BOTH? WHERE ARE THEY LOCATED? WHAT LEVELS OF INCOME AND EDUCATION DO THEY HOLD? WHAT TOPIC AREAS DO THEY SPEND TIME ONLINE RESEARCHING? ARE THERE ENOUGH PEOPLE IN YOUR TARGET AUDIENCE TO SUIT YOUR REQUIREMENTS? STEP 3: SELECT YOUR DELIVERY PLATFORMS WHICH PLATFORMS DOES YOUR TARGET AUDIENCE USE? MOBILE, DESKTOP, TABLET, SMARTPHONE STEP 4: CHOOSE YOUR CAMPAIGN TYPE CHOOSE A CAMPAIGN TYPE THAT SUITS YOUR DATA AND ANALYSIS NEEDS MULTIPLE CHOICE OPEN-ENDED ANSWER LIKERT SCALE RATING SCALE RANKING SYSTEM STEP 5: DRAFT YOUR QUESTIONS DECIDE HOW MANY QUESTIONS YOU'RE LOOKING TO PRODUCE DRAFT YOUR QUESTIONS FOR REVIEW KEEPING EACH QUESTION PRECISE AND TO THE POINT BREAK UP YOUR QUESTIONS INTO SUB-SECTIONS TO IMPROVE READABILITY IF REQUIRED ENSURE YOUR QUESTIONS ALIGN TO YOUR CAMPAIGN GOALS STEP 6: SETUP YOUR CAMPAIGN FOR TESTING TEST YOUR CAMPAIGN WITH A SAMPLE GROUP OF SUBJECT MATTER EXPERTS AND TRUSTED TARGET AUDIENCE MEMBERS ENSURE YOUR CAMPAIGN WORKS WELL WITH YOUR DELIVERY PLATFORM CONFIRM YOUR DATA IS MANAGEABLE AND MEASURABLE CONSIDER WHETHER THE OVERALL PACKAGE WOULD BE ENGAGING TO YOU? STEP 7: SURVEY YOUR TARGET AUDIENCE DEFINE A CAMPAIGN SCHEDULE IDENTIFY HOW MANY RESPONSES YOU'RE LOOKING TO GENERATE ilililılılılilılıl MATCH THIS TO A SUITABLE SAMPLE SIZE SURVEY A GROUP OF INDIVIDUALS WHO BELONG TO YOUR TARGET AUDIENCE STEP 8: PUBLISH YOUR RESULTS FOLLOW-UP WITH YOUR CAMPAIGN PARTICIPANTS PUBLISH YOUR FINDINGS ON SOCIAL MEDIA EMAIL YOUR FINDINGS TO YOUR DATABASE OF SUBSCRIBERS ADVISE RELEVANT INDUSTRY PUBLICATIONS ABOUT THE IMPORTANCE OF YOUR SURVEY INCLUDE AS PART OF YOUR CONTENT MARKETING STRATEGY 30% feedbacklite customer feedback made simple © Feedback Lite - www.feedbacklite.com