Click me

How to Repurpose Content

10 WAYS TO RECOOK YOUR CONTENT Махimuт ехposure Efficient Affordable 1. REPURPOSE BITE SIZED PIECES ACROSS ALL YOUR CHANNELS Don't just promote the original piece of content. Repurpose the original content into engaging bite sized tweets, posts, and videoS. When you repurpose content - make sure each post, pic, and tweet is engaging. 2. DON'T REPURPOSE JUST ONCE. GO FOR MAXIMUM EXPOSURE From 1 Webinar: Video = Youtube Key stats = Infographic Compelling quotes = Tweets Transcription = Blog posts (multiple) %3D Slides = Slideshare Main points = Q&A videos Photos = Facebook & Pinterest Reactions & Questions = Google Plus Stories = Email newsletter 3. DRESS UP YOUR CONTENT WHEN REPURPOSING Always include an engaging image. Keep your videos fun - entertain them. Include keywords, hashtags, and links. 4. SHARE NOW AND AGAIN LATER Tweet 3+ times - morning, afternoon, evening. Post on Facebook on the weekends - include keywords. Share your re-purposed content again after thirty, sixty, ninty days. 5. INCLUDE REPURPOSED CONTENT INSIDE YOUR CONTENT Embed a video version. Add a tweetable. Include a slideshow. 6. EXTEND THE LIFE OF YOUR CONTENT Share your most popular content of the month and year. Write the content from the other perspective (Top 5 becomes Worst 5) Write a sequel (Predictions for 2014 becomes Top Trends for 2014 becomes 2014 Year in Review) Wait a little bit to repurpose, you can focus on repurposing your most successful content. 7. REPURPOSE COMPILATIONS Blog posts into an eBook. Videos into a course. eBooks into a published book. Images into a slideshow. Tweets into an Infographic. 8. REPURPOSE FOR EACH MEDIA Audio learners: Blog posts = video or podcast. Visual learners: Key points & charts = slides or Info- graphic. Readers/Skimmers: Webinars = blog posts. 9. REPURPOSE ON OTHER SITES Use your network to publish Guest blog posts, speaker on webinar, interviews. Each opens you up to a fresh audience! 10. REPURPOSE THE BEST OF THE WEB Curate other's content, writing summaries and perspectives on what others publish Review a Book, Share an Infographic, Summarize great blogs, Explain something you learned on Youtube. *be sure to always link to the content you're curating Want to see exactly how we repurposed this infographic? As a real life example of how we repurpose our content, our Free Repurposing Toolkit shows you why and how to Repurpose your Content. Includes repurposed posts, video, infographic, slides, tweets, posts, and more. Grab Your Free Copy The end... or is it the beginning? Need a hand with your project? Lean Labs can help. We create engaging, responsive, high conversion web solutions for deserving brands, using a proven lean methodology. •...

How to Repurpose Content

shared by LeanLabs on Feb 04
How to Repurpose Content and never waste the leftovers is a real life example of how content repurposing works. Compare the infographic to our original blog post and Youtube video versions - all avai...


Lean Labs




Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size