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How to reach your target market

How to identify & reach your Target Market ambrellà. Who will pay for my product/service? In order to market your product to a particular target client, you need to know who they are and why they would pay for the service. Your product or service needs to fill a hole, or solve a problem, or target a gap in the market. Research your market Ask yourself who your primary market is Don't make assumptions about your target market Don't I underestimate the value of social media to get feedback from your business network Don't forget psychographic information, i.e. why customers make the decisions they do Think about gathering information You need to collate basic demographic information through a poll Where is your target audience? It's not just a case of who your audience is, it's also a case of where they are. Find out what websites they visit, the social media networks they are a part of. Do they use a lot of apps? OUR BIG Set out a retailing strategy SALE SALE ? Are you a bricks and mortar business, and online-only business or both? How can you best make use of your research and apply it in your retailing strategy. Is there a situation wherein you may have to expand your target market? Look within your own organisation Are there certain people in your organisation who have certain experience with a particular audience/market? For example, if you are looking to some legal marketing research, is there anyone in your company who has worked with lawyers? Do have unique you knowledge of a particular geographical i area that could serve your campaign?

How to reach your target market

shared by SallyBraith on Feb 18
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When selling a product, or exploiting a gap in the market, identifying your target consumer is an essential step in the process. Our infographic compiles some of the key principles of marketing theory...


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