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How Online Reviews Can Make or Break Your Business

ONLINE REVIEWS How Online ReviewS Can Make or Break vour Business With the Yellow Pages no longer being prevalent today, customers are turning to the Internet to conduct online searches for local businesses. This is when customer reviews can either make or Review c break a business. WHERE REVIEWS MEAN BUSINESS 86% Do you use online rating/revlew sites to research a company before doing business with them? 214% Respondents answered: ATTRACT Top 2 Drivers 2% Yellow Pages| According to a study by Pepperdine University, O 52% Other • 54% Close Proximity 71% Online Reviews online revlews are among the top 2 drivers of getting 83% Ask a Friend new customers In the door. RESEARCH Which online rating/review sites do you use to research businesses and how often? Google YAHOO! tri Cityear RateMDCom Angies list Epinions. vitals Don't use Other 20 40 60 80 100 120 140 160 180 200 1 time per week 1 fime per month Several times per year Never RATE STAR RATINGS ARE CRITICAL! Having no revlews is JUST AS BAD Would Try Would Try" I "Might Try I "Might Try" as having negative revlews I Would Not Try" I Would Not Try" Would Try" I "Might Try I Would Not Try Would Try Would Try" I "Might Try I "Might Try" I Would Not Try" I Would Not Try" Would Try I 'Might Try I Would Not Try" REVIEW 30% 32% 34% # of Reviews = CREDIBILITY What is the mlnimum number of revlews that make a rating appear credible? 4% 1-3 reviews 4 - 7 reviews More than 12 reviews 8 - 11 reviews COMPLAIN Most consumers will post a bad review on One rating/review site. 69% One rating/review site yark A I nm petenr 19% 8% 3 rating/ ravlew sit93 rating/ raviaw sites 4% O rating/ raviaw aitos READ & WRITE Which devices do you use to read and write online reviews? READ WRITE 47% 54% 37% 32% 15% 13% 1% Other 1% Five star businesses are ideal, but if a business has no reviews, it can be just as bad as having negative reviews. The biggest challenge is having customers who are pleased with a busines to leave positive reviews. Unhappy customers are motivated to leave negative reviews,while happy customers stay slnt. To further prove how important online reviews are to a business, Pepperdine's Graziadio School of Business &Management conducted a study of online reviews in summer 2012. We tumed the study into a helpful infographic, "How Online Reviews Can Make or Break Your Business", where you can see the vital role that online reviews play in influencing customers. SOURCES: Sources: Infographic by | Samantha Kulchar | 2013

How Online Reviews Can Make or Break Your Business

shared by SamanthaKulchar on Jul 02
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Software gives all you need to improve online reviews & win new customers.



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