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How to make your website ready for online marketing?

2016: Welcome Digitalization Is Your Website Ready for Online Marketing? Checklist Content Optimization • Let your content do all the talking! • Create content for users first and then for search engines. •It should be RELEVANT to users query and should answer all their questions. 25% Upload robots.txt & sitemap.xml :> Submit them in Google Web-masters Amplify Loading Time • Site Speed affects Page Rank and longer the loading time higher the bounce rate so it will affect the customer's RESPONSE fo your web-site. Below 1 second = perfect 1-3 seconds = above ăverage 3-7 seconds = average 7+ seconds = very poor Ísec delay in page load time leads to: 11% less page views 16% decrease in customer satisfaction 7% less conversion Grow Multi-Dimensionally •Online Marketing is not 1-Dimensional! •Develop an INTEGRATED APPROACH to serve your buyer personas in a better way. •Hunt for fools & follow the trend that could help flourish your business. in SOCIAL MEDIA > Spread the Word! > Do include Social Media Buttons on your Web-Site. Amount Spent in Social Media Advertisement(2015) = $30 billion You Tube PAID ADVERTISEMENT > Get paid traffic on web-site untill you come up organically. > Čreate a landing page to convert your visitors into customers & optimize campaign for mobile. 52% Paid Clicks are on Mobile Device EMAIL MARKETING > If you don't keep in touch with consumers, they won't come back. > A simple 'special offer' mail can help you stay connected and maintain the relation with your customers. People checking E-Mails on SmartPhones » 50% |Keep an Eye on every Movement • Your Web-Site must include all tracking codes. • With this you can MONITOR all the activities of visitors, starting from the point they land on your web-page. • This statistics will help you develop new strategies to work on. GOOGLE ANALYTICS Adwords Conversion Code Remarketing Code Facebook Pixel Code Twitter Analytics Code powered by Piktochart I make information beautiful

How to make your website ready for online marketing?

shared by NividaWebSolutions on Jan 26
Here is the checklist on how to optimize your website and what are the other ways to flourish a business on web.


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