How To Interpret Google Analytics Data

HOW TO INTERPRET GOOGLE ANALYTICS DATA LOW NUMBER HIGH NUMBER When the metric is low, this means... When the metric is high, this means... Advertising is bringing in low volume but high-intent users. Advertising is effective that users are landing on the website. USERS Analytics tracking may be misconfigured. Advertising is bringing in high volume but may be low-intent users. Users interact with the content Users read the content and leave the and navigate to another page. website without going to another page. BOUNCE RATE The analytics tracking may be misconfigured and pageviews are counted twice. Users may not have engaged with the content and leave the website. The content is relevant that users leave the website immediately. The content is relevant that users spend time on the website longer. AVERAGE SESSION DURATION The content may not be relevant that users leave the website immediately. The content may be confusing that users take too long to take action. 10 10 1 0 10 0 1 0 0 110 The content is relevant that users The content is relevant that users view fewer pages. view more pages. PAGES PER SESSION The content may not be relevant that users view fewer pages. The content may be confusing that users are looking for information. There are no clicks on the website There are clicks on the website going to this page. going to this page. PAGEVIEWS Low traffic but highly relevant users may have clicked to this page. High-volume traffic but low relevant users may have clicked to this page. +) The conversions are low but are Users find the content useful that they convert or purchase. high-quality and aren't spam. CONVERSIONS There may be friction preventing users from converting. The conversions are high but may be low-quality and are spam. There's too much traffic but conversions may also be high. The content is optimized for conversions. CONVERSION RATE There may be friction preventing users from converting. There may be low traffic from advertising relative to conversions. Conversions are high that advertising spend is low to acquire customers. Cost per conversion is high but revenue may also be high. COST PER CONVERSION Campaigns may have tracked irrelevant conversion actions. Advertising is wasted since it's spending more to acquire customers. </> RULE OF THUMB: O Always segment the data through different channels. O Ask stakeholders what they want to know right now. Know your business goals and key performance indicators. Change the data if it can be trusted. DLUPAGE DIGITAL Understand Your Website Visitors Better lupagedigital.com/blog Q VISIT OUR BLOG lupagedigital.com/blog