How Inbound Marketing Works

HOW INBOUND MARKETING WORKS AN INFOGRAPHIC BY GRASS ROOTS MARKETING, INC. Sales then... VS. Sales nom... SPECIMEN A SPECIMEN B Homo Erectus Homo Erectus Outboundius Inboundius II TYPICAL BEHAVIOR TYPICAL BEHAVIOR Website Marketing Search Engine Optimization Blogging Social Media Public Relations Door to Door Sales Cold Calling Expos & Conventions Direct Mail Campaigns SPAM Emails Inbound Marketing is a cost effective and proven strategy which relies on marketing your website (a digital salesperson) with tools like blogs, search engine optimization (SEO), social media, public relations and lead nurturing emails. Here's how it works... INBOUND MARKETING ACTIVITIES LEAD SOCIAL PUBLIC NURTURING BLOGS SEO MEDIA RELATIONS EMAILS 97A6 7227574 46° COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE OF DAILY SEARCHES ARE FOR INFO ON PRODUCTS OR SERVICES OF BUSINESS EXECUTIVES SAID SOCIAL MEDIA HELPED THEM WITH CLOSING BUSINESS DEALS IS THE AVERAGE ROI YIELDED FROM ONLINE PR CAMPAIGNS OF ADULTS PREFER EMAIL MARKETING FOR COMMERCIAL COMMUNICATION INBOUND ACTIVITY GENERATES WEBSITE TRAFFIC YOUR PROSPECTS ARRIVE AT YOUR WEBSITE, WHICH IS FILLED WITH SOLUTIONS TO THEIR PROBLEMS AND FORMS WHICH GIVE YOU THEIR LEAD INFORMATION. AWARENESS TOP OF FUNNEL Create awareness of your business by driving visitors to your website. Do this by providing content about your industry to prospects. YOUR QUALIFIED LEADS ARE NOW IN THE INBOUND SALES FUNNEL (TOFU) CONSIDERATION & RESEARCH MIDDLE OF FUNNEL (MOFU) Qualify and nurture leads by providing information that educates your audience while introducing your services. BOTTOM OF FUNNEL SALES (BOFU) Close the sale by getting leads in direct contact with your salesperson. Average Cost Per Lead Your website visitors become qualified leads which then become sales through the inbound lead Average Cost Per Lead %24 nurturing process (emails, phone conversations, etc.). $3730 14300 Based on their satisfaction, customers then become loyal to your brand; returning to you for other products & services and even referring their friends, co-workers, bosses and family to your OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING stellar business. Enhance brand awareness and increase sales by converting to inbound marketing tactics. Call us today at 732.380.8400 or visit www.inboundmarketingforsales.com! Grass Roots Marketing DATA SOURCES: HUBSPOT, PRMARKETING.COM, DIGITAL INBOX www.INBOUNDMARKETINGFORSALES.COM INBOUND MARKETING OUTBOUND MARKETING HOW INBOUND MARKETING WORKS AN INFOGRAPHIC BY GRASS ROOTS MARKETING, INC. Sales then... VS. Sales nom... SPECIMEN A SPECIMEN B Homo Erectus Homo Erectus Outboundius Inboundius II TYPICAL BEHAVIOR TYPICAL BEHAVIOR Website Marketing Search Engine Optimization Blogging Social Media Public Relations Door to Door Sales Cold Calling Expos & Conventions Direct Mail Campaigns SPAM Emails Inbound Marketing is a cost effective and proven strategy which relies on marketing your website (a digital salesperson) with tools like blogs, search engine optimization (SEO), social media, public relations and lead nurturing emails. Here's how it works... INBOUND MARKETING ACTIVITIES LEAD SOCIAL PUBLIC NURTURING BLOGS SEO MEDIA RELATIONS EMAILS 97A6 7227574 46° COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE OF DAILY SEARCHES ARE FOR INFO ON PRODUCTS OR SERVICES OF BUSINESS EXECUTIVES SAID SOCIAL MEDIA HELPED THEM WITH CLOSING BUSINESS DEALS IS THE AVERAGE ROI YIELDED FROM ONLINE PR CAMPAIGNS OF ADULTS PREFER EMAIL MARKETING FOR COMMERCIAL COMMUNICATION INBOUND ACTIVITY GENERATES WEBSITE TRAFFIC YOUR PROSPECTS ARRIVE AT YOUR WEBSITE, WHICH IS FILLED WITH SOLUTIONS TO THEIR PROBLEMS AND FORMS WHICH GIVE YOU THEIR LEAD INFORMATION. AWARENESS TOP OF FUNNEL Create awareness of your business by driving visitors to your website. Do this by providing content about your industry to prospects. YOUR QUALIFIED LEADS ARE NOW IN THE INBOUND SALES FUNNEL (TOFU) CONSIDERATION & RESEARCH MIDDLE OF FUNNEL (MOFU) Qualify and nurture leads by providing information that educates your audience while introducing your services. BOTTOM OF FUNNEL SALES (BOFU) Close the sale by getting leads in direct contact with your salesperson. Average Cost Per Lead Your website visitors become qualified leads which then become sales through the inbound lead Average Cost Per Lead %24 nurturing process (emails, phone conversations, etc.). $3730 14300 Based on their satisfaction, customers then become loyal to your brand; returning to you for other products & services and even referring their friends, co-workers, bosses and family to your OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING stellar business. Enhance brand awareness and increase sales by converting to inbound marketing tactics. Call us today at 732.380.8400 or visit www.inboundmarketingforsales.com! Grass Roots Marketing DATA SOURCES: HUBSPOT, PRMARKETING.COM, DIGITAL INBOX www.INBOUNDMARKETINGFORSALES.COM INBOUND MARKETING OUTBOUND MARKETING HOW INBOUND MARKETING WORKS AN INFOGRAPHIC BY GRASS ROOTS MARKETING, INC. Sales then... VS. Sales nom... SPECIMEN A SPECIMEN B Homo Erectus Homo Erectus Outboundius Inboundius II TYPICAL BEHAVIOR TYPICAL BEHAVIOR Website Marketing Search Engine Optimization Blogging Social Media Public Relations Door to Door Sales Cold Calling Expos & Conventions Direct Mail Campaigns SPAM Emails Inbound Marketing is a cost effective and proven strategy which relies on marketing your website (a digital salesperson) with tools like blogs, search engine optimization (SEO), social media, public relations and lead nurturing emails. Here's how it works... INBOUND MARKETING ACTIVITIES LEAD SOCIAL PUBLIC NURTURING BLOGS SEO MEDIA RELATIONS EMAILS 97A6 7227574 46° COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE OF DAILY SEARCHES ARE FOR INFO ON PRODUCTS OR SERVICES OF BUSINESS EXECUTIVES SAID SOCIAL MEDIA HELPED THEM WITH CLOSING BUSINESS DEALS IS THE AVERAGE ROI YIELDED FROM ONLINE PR CAMPAIGNS OF ADULTS PREFER EMAIL MARKETING FOR COMMERCIAL COMMUNICATION INBOUND ACTIVITY GENERATES WEBSITE TRAFFIC YOUR PROSPECTS ARRIVE AT YOUR WEBSITE, WHICH IS FILLED WITH SOLUTIONS TO THEIR PROBLEMS AND FORMS WHICH GIVE YOU THEIR LEAD INFORMATION. AWARENESS TOP OF FUNNEL Create awareness of your business by driving visitors to your website. Do this by providing content about your industry to prospects. YOUR QUALIFIED LEADS ARE NOW IN THE INBOUND SALES FUNNEL (TOFU) CONSIDERATION & RESEARCH MIDDLE OF FUNNEL (MOFU) Qualify and nurture leads by providing information that educates your audience while introducing your services. BOTTOM OF FUNNEL SALES (BOFU) Close the sale by getting leads in direct contact with your salesperson. Average Cost Per Lead Your website visitors become qualified leads which then become sales through the inbound lead Average Cost Per Lead %24 nurturing process (emails, phone conversations, etc.). $3730 14300 Based on their satisfaction, customers then become loyal to your brand; returning to you for other products & services and even referring their friends, co-workers, bosses and family to your OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING stellar business. Enhance brand awareness and increase sales by converting to inbound marketing tactics. Call us today at 732.380.8400 or visit www.inboundmarketingforsales.com! Grass Roots Marketing DATA SOURCES: HUBSPOT, PRMARKETING.COM, DIGITAL INBOX www.INBOUNDMARKETINGFORSALES.COM INBOUND MARKETING OUTBOUND MARKETING HOW INBOUND MARKETING WORKS AN INFOGRAPHIC BY GRASS ROOTS MARKETING, INC. Sales then... VS. Sales nom... SPECIMEN A SPECIMEN B Homo Erectus Homo Erectus Outboundius Inboundius II TYPICAL BEHAVIOR TYPICAL BEHAVIOR Website Marketing Search Engine Optimization Blogging Social Media Public Relations Door to Door Sales Cold Calling Expos & Conventions Direct Mail Campaigns SPAM Emails Inbound Marketing is a cost effective and proven strategy which relies on marketing your website (a digital salesperson) with tools like blogs, search engine optimization (SEO), social media, public relations and lead nurturing emails. Here's how it works... INBOUND MARKETING ACTIVITIES LEAD SOCIAL PUBLIC NURTURING BLOGS SEO MEDIA RELATIONS EMAILS 97A6 7227574 46° COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE OF DAILY SEARCHES ARE FOR INFO ON PRODUCTS OR SERVICES OF BUSINESS EXECUTIVES SAID SOCIAL MEDIA HELPED THEM WITH CLOSING BUSINESS DEALS IS THE AVERAGE ROI YIELDED FROM ONLINE PR CAMPAIGNS OF ADULTS PREFER EMAIL MARKETING FOR COMMERCIAL COMMUNICATION INBOUND ACTIVITY GENERATES WEBSITE TRAFFIC YOUR PROSPECTS ARRIVE AT YOUR WEBSITE, WHICH IS FILLED WITH SOLUTIONS TO THEIR PROBLEMS AND FORMS WHICH GIVE YOU THEIR LEAD INFORMATION. AWARENESS TOP OF FUNNEL Create awareness of your business by driving visitors to your website. Do this by providing content about your industry to prospects. YOUR QUALIFIED LEADS ARE NOW IN THE INBOUND SALES FUNNEL (TOFU) CONSIDERATION & RESEARCH MIDDLE OF FUNNEL (MOFU) Qualify and nurture leads by providing information that educates your audience while introducing your services. BOTTOM OF FUNNEL SALES (BOFU) Close the sale by getting leads in direct contact with your salesperson. Average Cost Per Lead Your website visitors become qualified leads which then become sales through the inbound lead Average Cost Per Lead %24 nurturing process (emails, phone conversations, etc.). $3730 14300 Based on their satisfaction, customers then become loyal to your brand; returning to you for other products & services and even referring their friends, co-workers, bosses and family to your OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING stellar business. Enhance brand awareness and increase sales by converting to inbound marketing tactics. Call us today at 732.380.8400 or visit www.inboundmarketingforsales.com! Grass Roots Marketing DATA SOURCES: HUBSPOT, PRMARKETING.COM, DIGITAL INBOX www.INBOUNDMARKETINGFORSALES.COM INBOUND MARKETING OUTBOUND MARKETING HOW INBOUND MARKETING WORKS AN INFOGRAPHIC BY GRASS ROOTS MARKETING, INC. Sales then... VS. Sales nom... SPECIMEN A SPECIMEN B Homo Erectus Homo Erectus Outboundius Inboundius II TYPICAL BEHAVIOR TYPICAL BEHAVIOR Website Marketing Search Engine Optimization Blogging Social Media Public Relations Door to Door Sales Cold Calling Expos & Conventions Direct Mail Campaigns SPAM Emails Inbound Marketing is a cost effective and proven strategy which relies on marketing your website (a digital salesperson) with tools like blogs, search engine optimization (SEO), social media, public relations and lead nurturing emails. Here's how it works... INBOUND MARKETING ACTIVITIES LEAD SOCIAL PUBLIC NURTURING BLOGS SEO MEDIA RELATIONS EMAILS 97A6 7227574 46° COMPANIES THAT BLOG HAVE 97% MORE LINKS TO THEIR WEBSITE OF DAILY SEARCHES ARE FOR INFO ON PRODUCTS OR SERVICES OF BUSINESS EXECUTIVES SAID SOCIAL MEDIA HELPED THEM WITH CLOSING BUSINESS DEALS IS THE AVERAGE ROI YIELDED FROM ONLINE PR CAMPAIGNS OF ADULTS PREFER EMAIL MARKETING FOR COMMERCIAL COMMUNICATION INBOUND ACTIVITY GENERATES WEBSITE TRAFFIC YOUR PROSPECTS ARRIVE AT YOUR WEBSITE, WHICH IS FILLED WITH SOLUTIONS TO THEIR PROBLEMS AND FORMS WHICH GIVE YOU THEIR LEAD INFORMATION. AWARENESS TOP OF FUNNEL Create awareness of your business by driving visitors to your website. Do this by providing content about your industry to prospects. YOUR QUALIFIED LEADS ARE NOW IN THE INBOUND SALES FUNNEL (TOFU) CONSIDERATION & RESEARCH MIDDLE OF FUNNEL (MOFU) Qualify and nurture leads by providing information that educates your audience while introducing your services. BOTTOM OF FUNNEL SALES (BOFU) Close the sale by getting leads in direct contact with your salesperson. Average Cost Per Lead Your website visitors become qualified leads which then become sales through the inbound lead Average Cost Per Lead %24 nurturing process (emails, phone conversations, etc.). $3730 14300 Based on their satisfaction, customers then become loyal to your brand; returning to you for other products & services and even referring their friends, co-workers, bosses and family to your OUTBOUND INBOUND INBOUND MARKETING COSTS 62% LESS THAN TRADITIONAL OUTBOUND MARKETING stellar business. Enhance brand awareness and increase sales by converting to inbound marketing tactics. Call us today at 732.380.8400 or visit www.inboundmarketingforsales.com! Grass Roots Marketing DATA SOURCES: HUBSPOT, PRMARKETING.COM, DIGITAL INBOX www.INBOUNDMARKETINGFORSALES.COM INBOUND MARKETING OUTBOUND MARKETING