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How to Hack Your Way Through Success with Growth Hacking

THE GROWTH HACKING PROCESS There are no silver bullets... Slack's MAU 500k 400k 300k 200k Holidays 100k Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb 2013 2014 The community didn't grow by itself, they experimented a lot of things to get where they are. Some things worked, some didn't. Tactics are not what Your Business is very different from others. What works for matters, what truly matter is the process. others, will probably not work for you. The process is all about Experimenting various ideas in order to drive innovation and growth. The main idea is to create a machine that is: Scalable, Predictable and Repeatable Goals Each team member should be Accountable Experiment regularly with Rhythm and Tempo The growth team should work in Autonomy Keep Learning new things along the process Set Goal: Launch X tests per week 4. Build a Knowledge Base 2. Idea Prioritization Idea Generation Put all of them Generate ideas in your backlog with your team "Ideas are the fuel for growth" Morgan Brown Categorize ideas with AARRR: Acquisition, Activation, Retention, Referral, Revenue How to Generate Ideas Observe others, competitors and the industry Question your way of doing things Associate unrelated things to find new ideas Network with other people / peers Idea Prioritization Run Tests hthi Try to run simple Tests: think Lean You probably don't need to spend weeks Prioritize all of your ICE: Impact, Confidence, Ease ideas in your to do backlog A/B Testing Build a Knowledge Base Analyze each test result, pull out numbers Log them in a database for later reference Perfect to review when new members arrive within the team i Growth Həckers Canvas is the perfect way for you to manage High Tempo Testing and capture learning in an effective manner. It helps you better work with your team and drives more growth. Canvas Wanna learn more? Check out Source 1. Idea Generation 3. High Tempo Testing

How to Hack Your Way Through Success with Growth Hacking

shared by PierreLechelle on Jul 16
1 comment
The most important thing to know about GrowthHacking is that it all lies within the Process. We need a process to drive sustainable growth. Here it comes.



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