How Good Signage Can Generate You More Business

HOW GOOD SIGNAGE CAN GENERATE YOU MORE BUSINESS Signage is graphical content that is made for the purpose of displaying information to a targeted audience. Woman will visit a store they never visited before if it has 31% signs instructing them to do so or displaying some kind of offer. 42% said they probably wouldn't walk into a store that had no signs. 58% remember a business based on of consumers referred someone to a business or shop after seeing a sign its logo or advertising. 75% 79% 65% of consumers make a purchase because of a sign they see. Pole Signs with the store name increases revenue by 6-12% per week. 12% 6% O : 50-60 times Researchers have indicated that 85% of the customers live or work in a 5 mile radius of your local Business. This translates to the fact that they will see your signage 50-60 times per month. 5 MILES The statistics are enough to show that your Business can multiply with good signage and advertising in place. Signage in addition will provide your business with the 5 following benefits Brand Promise Location A sign will always convey the promise Signage is important as it acts like a guidepost to guide customers to your place of business and attract the mers. of your brand; convey the high standards of your business. attention of ne SALE Special Occasions Signage can create awareness of your business in local events and gatherings. Competition Signage is important in a high traffic location as overflowing traffic from other places can find your business and make an impromptu decision to use your business. Online-Offline Connection Adding your website URL to your sign is a good idea for people who don't have time to stop and can check you out later Adding a QR code is a good idea if your sign can be scanned easily Let's see what are the criteria's for a good signage are CLEAN, SIMPLE and STRONG signs attract most of the customers. 77% 90% 77% of the customers are attracted by graphically attractive signs Easy readability is 70% preferred by 90%. Bright and Colourful signs attracts 70% customers. Things to Avoid in a Signage: The things that can Sign off your potential customers Spelling Mistake Dirty Signs A spelling mistake in the signage can drive out 65% of business and will pull down your business reputation. Keep the Signage clean. A dirty sign can project to a business accumulating dusts. No wonder that 55% of customers get negative vibe on seeing them. 51% Poorly made signs 70% Invest in a good signage. A poorly made signage with cracks or bad use of materials or words can ruin 51% of your Offensive Signs Restrain from putting offensive comments or pictures in your signage. 70% of customers don't like them. business. www.kremersigns.co.uk Sources: http:///www.sba.gov http://smalibiztrends.com/2013/06/business-signs-work.html http://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/ http://www digitalsignagetoday.com/research/312/Trends-Statistics http://www.digitalsignage.net/blog/ http://www.reportlinker.com/report/search/themeldigital_signage