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How to embed YouTube videos in HTML [infographic]

WHY & HOW TO EMBED A VIDEO VIDEOS ON THE RISE YouTube is the #2 search engine ((•)) in the world. 81 percent of companies are producing video Every minute, 72 hours of video content for their website. By 2018, it will take about are uploaded to YouTube. 5 MILLION 1/3 92 percent of mobile years to watch all the videos that video viewers share Watching videos makes up one-third of all online activity. will cross global IP networks monthly. videos with others. VIDEOS BRING HIGHER VIEWER RETENTION. Viewers retain 95 percent of a message when it's watched in a video compared - The information retained in 1 MINUTE to 10 percent when it's read in text. of online video is equal to about 95% Video 1.8 MILLION E -- written words. + + 10% Text YOUR WEBSITE IS 50 TIMES MORE LIKELY TO APPEAR ON THE FIRST PAGE OF A SEARCH ENGINE RESULTS PAGE IF IT INCLUDES A VIDEO. VIDEO...WHAT? • The method a computer uses to determine the • A video is composed of a series of still frames. amount of change between frames is the codec. 0.0 0.25 0.5 0.75 1.0 second 1.25 • Frame rate is the • Bit rate is the amount of data that is used for each second number of frames shown of video. It determines the visual quality and file size. every second. *All definitions from RECOMMENDED EXPORT GUIDELINES The settings below are recommendations taken from YouTube and Vimeo's compression guidelines. Other settings will work, these are just common settings used for uploaded videos. FRAME RATE VIDEO CODEC High profile H.264 24, 25, 29.97 or 30 frames per second BIT RATE (in kilobits per second) RESOLUTION (in pixels) Quality Bit rate Resolution Resolution Standard (SD) 2,000-5,000 640 x 480 640 x 360 720p 5,000-10,000 1280 x 720 1080p 10,000-20,000 1920 x 1080 ASPECT RATIO 4:3 16:9 AUDIO CODEC DATA RATE SAMPLE RATE AAC-LC 320 kbit/s 48 kHz or 96 kHz FILE TYPE Many different file types are accepted for upload, but YouTube recommends MP4 for its small file size and high compression rate. Some other popular types are MOV, AVI and WMV. Q: DOES VIDEO LENGTH MATTER? A: YES. KEEP IT SHORT. The optimal length for your video depends on the audience and market. (i.e. It will be different for a commercial vs. an interview vs. aconference.) 45% of viewers will stop watching a video after 1 minute. of viewers stop 60% after 2 minutes. HOW TO EMBED FROM YOUTUBE OR VIMEO Once you have created and exported your video file, create an account with YouTube or Vimeo and upload your video file. Follow these easy steps to embed it on your website. You Tube 4 Share This Video Link Social * hills:vimeo.com36019592 Email Q Enter name ore-mal addres3 ROAR - epic dinosaur claymation part 2 Embed ARZ Cmrtiva Partra href-"http:/Mnto.corv01902"AIZ Oraattve Partcrs: The Stlver Eul ltie. feona heat "hten-cir comichertit" + Aed o .. Vore Sharu Embed Email Prwine ROAR - H: :ir:MMI idT HIier wl 2 THE SILVER BULLET Special stutt: ранк JAuroclay ris vdec. Sicw tue. uemcul is vIus. 3hcw vidco cescricion bclow vlcec. Intro: Oer IHI O anaw ayAd vuva wi UN N YOUTUBE VIMEO 1 CLICK "SHARE": Under your video's channel settings, click Share and then 1 CLICK ICON: In the top right of the video, click the airplane icon for Share settings. Click Show options. If you're choose the middle Embed tab. Click Show more for expanded options. unable to share, make sure the video settings has embedding enabled. MODIFY & COPY CODE: Set your video size. YouTube offers defaults, 2 MODIFY & COPY CODE: Enter your or you can enter a custom size. Copy the '); })