How does Search Engine Marketing Work?
igenero www.igenero.com How does Search Engine Marketing Work? Keywords Here are a few ways how SEM marketing works: Search engines use complex algorithms to ensure that the most relevant results, including location and other accessible information, are displayed for each search result. Sponsored adverts appear at the top and side of search engine marketing results pages to obtain greater visibility and prominence than organic results in paid search advertising. For example, assume you're a customer looking for a product or service on the internet. You go to a search engine and enter in the terms you're looking for, that term is known as keywords. You may see several businesses advertising on your search results page whose keywords match the keywords in your search. • The advertising is displayed prominently on the website, among other search results that match your criteria. Because the paid listings are highly relevant to your search, you are more likely to click on them.
How does Search Engine Marketing Work?
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