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How do you connect brand purpose with the epic creative to capture millennials?

How do you Connect Brand Purpose with Epic Creative to Capture Millennials? MSLGROUP conducted global research that offers new insights about how brands and companies should engage with millennials around brand purpose and creativity: Move the conversation from vague to precise. 68% want brands to be more active in the problems we are all facing. They do not expect every industry to address every issue - only the issues relevant to that industry. Millennials expect brands to focus their efforts on WHERE THE BRANDS CAN MAKE AN IMPACT, rather than what's important to millennials personally. Implication: Involvement in a micro issue will make it easier for a brand to focus messaging and creative. Understand it's not my creative, but our creative. There is direct correlation between millennials getting involved and their belief that they have a greater voice in driving change 14% ALMOST HALF would be proud to be associated with a brand that they perceive is doing the right thing are looking to brands to provide simple ways for them to make a difference Implication: Crowdsource your creative ideas by engaging millennials in social platforms and asking them to contribute to the creative process. Rely on storytelling and refrain from bragging. 69% want more meaningful connections with people who share their dreams for the world 79% wish it were easier to know which brands were doing good for society Implication: Tell your story; take millennials on a journey from idea to implementing change to change. It is no longer the "before and after" scenario. MSLGROUP Source - MSLGROUP's "Are You Ready for Business Citizenship?" Study with 18-35 year olds in 17 countries and 8,566 interviews | Research Now Panel

How do you connect brand purpose with the epic creative to capture millennials?

shared by mslgroup on Jun 18
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MSLGROUP conducted global research that offers new insights about how brands and companies should engage with Millennials around brand purpose and creativity.

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MSLGROUP

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