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How Do Social Login and Sharing Affect Ecommerce?

HOW DO SOCIAL LOGIN & SHARING f Like Login Share TTweet AFFECT ECOMMERCE? Hopefully, you've moved beyond adding Like' or 'Follow Us' icons to your home page or a 'Share This' button to a product detail page and are now ready to explore how social login and social sharing can increase conversion, engagement, and other success metrics. 65% f Like Tweet 80% Pin it of U.S. social network users +1 prefer to connect with brands through Facebook. (two-thirds) of adult Internet users have an in Linkedin YI Yahoo account on at least one social network. 58% f Like of consumers who "like' a brand on Facebook expect discounts or promotions. 2012 2005 increase THAT'S AN 8X from 2005. USE SOCIAL LOGIN TO AVOID SHOPPING CART DISRUPTION On average, 75 percent of online purchases don't occur because visitors abandon their shopping carts. One big reason is the requirement to register before making a purchase. High abandonment rates result in millions of dollars in lost revenue. Testing different ways to eliminate cart abandonment, such as offering price guarantees or a 'save the cart' feature, can help, but consumers are creating fewer guest accounts and relying more on their "social identities' for registration. 100% f Like 60% Here are the social 2011 2010 logins shoppers use most frequently: Y: Yahoo 12% f Login 40% 41% 41% 28% Twitter 11% 24% Google 10% Social Login 40 percent of consumers (2 out of every 5) prefer social logins over creating a new/guest account. Guest Account in Linkedin 7% BECOME MORE RELEVANT WITH SOCIAL SHARING When the average visitor spends approximately 5.5 hours a month on social networks like Facebook, they're talking about your brand, your products, and their shopping experience with you. Letting visitors post product reviews directly to their favorite social networks can drive more traffic while making you more relevant to customers who spend much more time on social networks than on your website. 68% 50% 59% of consumers say of consumers go to social networking sites to read product reviews. or more use social networks to provide product feedback, both positive and negative. user-generated product reviews have a Purchas significant or good impact on their buying behavior. INCREASE KEY METRICS Social login and social sharing can have a dramatic impact on how long your customers stay on your website, creating more opportunities for you to present the right message, to the right person at the right time. AVERAGE TIME ON SITE AVERAGE NUMBER OF PAGE VIEWS Consumers who cannot Consumers who cannot Sign up comment or share using 00 05 00 Sign up comment or share using their social identities. their social identities, Consumers who Consumers who f Share share content social login. 00 11 35 IShare share content using social login. Consumers who Consumers who fLogin comment using social login. 00 15 3 5 fLogin comment using social login. E(1. Hours : Minutes : Seconds Besides simplifying registration, which reduces cart abandonment and increases customer engagement on your website, using social login and social sharing provides additional data, such as birthdays, gender, and interests, that can be used to create a more relevant experience when visitors come back. SOURCES: EXACTTARGET, FORRESTER RESEARCH, GIGYA, HUBSPOT, JANRAIN monetate Follow @Monetate on twitter

How Do Social Login and Sharing Affect Ecommerce?

shared by Monetate on Mar 20
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Hopefully, you've moved beyond adding "Like" or "Follow Us" icons to your home page or a "Share This" button to a product detail page and are now ready to explore how social login and social sharing c...

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