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How to Create a Killer Logo - Infographic

How to Create a Killer Logo A logo is often the first step to developing your company's visual identity, so it's important to get it right. Find out how to make a lasting impression on potential customers with your logo design. 29% What Colours to Choose? Use red 13% Use yellow or gold What Colours do 33% Use Blue Companies Use Most? 28% Use Grey The Psychology of Colour RED ORANGE YELLOW GREEN BLUE PURPLE BROWN BLACK Energetic, sexy, bold Creative, friendly, youthful Sunny, inventive, optimistic Growth, organic, Professional, medical, tranquil, Spiritual, wise, imaginative Rural, historical, steady Credible and instructional powerful Coca-Cola Fanta DELL Cadburys mm MIKE Nikon úps Canon ТАСО BELL PUMA Kellogg's Oral B Hallmark amazon SUBWAY Tropicana Gloria Jean's COFFEES adidas XBOX EM YAHOO! (V) Hertz. OCBS 10 Questions to Ask 1 Why was your company founded? What sets your company apart from others? 3. 4 If you had to describe your company/organization in one word, what would it be? why? What do you hope your company can be known for? In your opinion, what defines a What logos do you like and why? well-designed logo? 7 What logos do you dislike and why? What are the likely occasions in which this logo will be used? 10 Who is the primary target audience? (who is most likely to use your services/product?) How much money do you plan to dedicate to this logo design? Essential Rules for Logo Design Your logo should be easy to memorize and understand 1 Refer to the colour of psychology section to determine the perfect colour/colour combination for your brand. For the shape, keep it as simple as possible. Complicated shapes can cause confusion and turn people off. 12 Your logo should be versatile An effective logo should be able to work across a variety of mediums and applications including in print, on websites, banners and business cards. For example, Nike's swoosh logo looks the same on all means of media. 3 Your logo should be timeless A good logo should endure the test of time. It should still be effective in 10, 20, 50+ years time. For example, the ABC logo was designed by Paul Rand in 1962 and it has never been modified. Your logo should be unique It is important to create a logo that is original yet industry-specific. Don't fall into the trap of making your logo look like your competitors' logos. Your logo should be able to be displayed in black and white Some of the most iconic logos can be easily sketched in pen and don't need the help of Photoshop for special effects or shadows. This is important to remember as there will be instances where your logo will be displayed in black and white e.g. faxing and photocopying. Logo Design Do's and DO Make it memorable Use original art Don'ts Make it scalable Avoid trendy looks Depict brand philosophy Don't Try to do too much Place text on the logo Put a frame around your logo Use too many fonts Distort the logo (alter or stretch it) What the Experts Say "What's important is to create something that you believe is different from anything already out there...It's highly unlikely (some say impossible) that what you create will be original, but that should be the goal." David Airey graphic designer - Logo Design Love "The digital era has made logo-makers, avatar-creators of all of us, so the art of the logo, of capturing maximum meaning with minimum means, is more magnetic than ever." Michael Evamy copywriter and author speaks to It's Nice That "A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like." Paul Rand (1914 - 1996) graphic designer and author - Design, Form, and Chaos 99 designs "Honesty is bigger than ever. Consumers are seeking out companies with personalities they approve of and relate to. It comes as little surprise that the creative response has been down-to-earth, hand-crafted, stamped and simple logo designs." Logo Evolution of Famous Brands Ford In 1966, Henry Ford Il asked designer Paul Rand to rethink and modernize the Ford logo but he changed his mind at the last minute and decided to stick with the original oval Ford logo. FORD MOTOR Tord Ford (Ford Ford Co. DETROIT, -MICH. 1903 1909 1912 1912 1927 Ford Ford Ford 1957 1976 2003-Today Starbucks The earliest version of the Starbucks logo was introduced in 1971, based on a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. The design was intended to symbolize the seafaring history of coffee and Seattle's strong seaport roots. SABBUCKS JEA OFFEE OFFEE 1971 1987 1992 2011 NIKE The Nike logo consists of a single curved line that goes thicker at one end. It is officially known as "the Swoosh" and was originally intended to look like one of the wings of the Greek Goddess of Victory, Nike. NIKE NIKE 1971 1973 1985 Current Apple In 1976, Ronald Wayne, who is the third co-founder of the Apple Company, designed its first logo. It showed Sir Isaac Newton, sitting beneath an apple tree. In 1977, Steve Jobs commissioned designer Rob Janoff to focus more on the apple itself. Janoff did not disappoint, delivering the iconic logo we know today. 1976 1976 1998 2000 References / / 1/ / / PRINT 4+ STA

How to Create a Killer Logo - Infographic

shared by barryrobinson on Mar 25
It offers an insight into what colours companies use most for logos and their meanings as well as looks at the logo evolution of famous brands. In addition, this graphic provides top tips from the exp...





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