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How Can Lead Scoring Help My Business?

HOW CAN LEAD SCORING Lead scoring enables website owners to classify their visitors according to how likely they are to become customers. Visitors are automatically scored on their website behavior and submitted data using a points system set up to reflect the specific business. HELP MY BUSINESS? Main benefits gained/expected from lead scoring implementation (percentage of lead scoring adopters who gained/expected the benefit) Expected Gained Measurable ROI on Lead Generation Program Increased conversion Increased sales productivity rates from qualified lead to opportunity effectiveness 32% 42% 32% 38% 28% 31% Shortened sales cycle Better alignment of marketing and sales efforts Better forecast and pipeline visibility 30% 27% 32% 27% 22% 19% Adoption of lead scoring by companies Related marketing activities employed Not using Already use 36% 37% 27% Plan to use Lead scoring solutions chosen 36% Bespoke solution 64% 56% 36% 8% All-in-one CMS/CXM solution Standalone product 71% Number of scoring rules Number of dimensions 79% 33% Single dimension Two dimensions 36% 86% 19 48% Median 20% 20% 13% Kentico 7% 7% « 10 10 - 20 20 - 30 30 - 40 40 - 50 > 50 16% Number of rules More than two dimensions Source: Lead Scoring Survey, Kentico 2014 Marketing Automation Integration with CRM Email Marketing Personalization and Segmentation Business Directory

How Can Lead Scoring Help My Business?

shared by msrcommunications on Jan 26
Kentico created an infographic that highlights how lead scoring can help businesses.




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