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How To Bring The Christmas Spirit To Your Brand

HOW TO BRING THE Corisimas Spirit TO YOUR BRAND Though some people wail about the commercialization of Christmas - rolling their eyes at the Starbuck's red cup, wrinkling noses at the sight of Coke's Christmas themed trucks, or grumping about crowded marketplaces - Christmas is considered the biggest economic stimulus for brands around the globe as sales increase radically in almost all sectors of retail. Coistmas in Numbers SALE • Online shopping 13 out of 15 Smartphone sales 67% Christmas seasons made up during the holiday season is growing of consumers in the United States 54% would likely share at a rate of have seen sales of online sales growth of 2-6% a coupon on Facebook during 16.6% from mobile i.e. higher than devices in the Christmas that of total over the past. December 2016. period. retail sales. Source: Statista | AdRoll $7 Tips To Add Corisimas Flair To Your Brand * Deck Out Your Brand Christmas is the time of the year, when everyone is rooting for their favorite brands. It is the perfect time to deck out your brand and cheer-up customers with limited edition Christmas-themed packaging or an elaborate interior décor. Mörk Chocolate are makers of specialty, ethically sourced hot chocolate in Melbourne, Australia. To celebrate the festive season, Mörk introduced Christmas Mörk in a gift pack all spruced up by local artist Billie Justice Thomson. The artisan Chocolate Brew House also presented Mörk Mörk Chocolate Christmas Pies to its customers. enasalon EnaSalon, voted the best salon in London, specializes in hair and beauty treatment. To add a pretty holiday swag, the salon decked out the window display with Christmas tree and winter flurries throughout the bay of the window. A few flicker, a couple of stickers and some decorative bits can transform a simple window front into a welcoming Christmas nirvana. 2 Build Au Emolional Conneclion The internet has brought us together but it has also made us more programmed and less connected to each other. The key to Christmas branding is to build a meaningful connections with the target audience. The best brand campaigns are those that are not just amusing or clever but also stir emotions and bring people closer. Social change agency Shape History has created an emotive Christmas campaign in aid of children's charity hospice Shooting Star Chase. The film, based on a true story, explores the theme of bereavement and the effect of personal loss, telling the story of a heartbroken father struggling to come to terms with the death of his son. 3 Offer Somelhing Exciling Who doesn't like good bargain? Christmas shoppers, in fact, love it. A great way to get your customers into the holiday spirit, without devaluing your products with cheap sales tactics, is to offer them something exciting - an amazing discount offer, a gift card or even free products. Wahanda, recently rebranded as Treatwell, is the largest hair and beauty bookings website in Europe. To celebrate wahanda Christmas, Wahanda offered its customers the ultimate wellness gift – a spa voucher, beauty salon voucher, fitness and treatment voucher all in one beautiful package. The gift vouchers were redeemable at over 350 of the best spas, salons, health farms, and gyms nationwide. John Lewis is the UK's leading store. The brand started its very first store in 1864 in Oxford Street, London. That store is still going strong to this day with millions of people passing through its doors every week. This Christmas, John Lewis is offering one of the hottest deals i.e. 'Festive Treats' hamper, at just £60 it includes wine, fudge, chutney, truffles, jam and cake. 4 Be Consistent Every Jear Christmas comes once in a year but it is a great time to recapitulate year-long hard work and build up on an idea or brand's vision. Keeping consistent with the Christmas ideas or building up a story around the brand inspires loyalty and engages brand advocates. BBC One is one of the UK's favourite channels and has its finger on the pulse of a fast changing modern Britain. BBC initiated a Christmas themed 'ONENESS' campaign in 2016, where it showcased a video story. This year again, BBC One is building on the same plot where a father-daughter bond is depicted in the light of Christmas celebrations. The idea is to promote 'Onenesş'. Starbucks is the go-to coffee chain for millions. Since Starbucks announced holiday themed cups in 1997, its red cups have become an indispensable part of Christmas celebrations. Over time, these cups have built an audience of their own (and sparked controversies too). This year's Starbuck's cups are less red, more white with lots of details - illustrations of gifts, trees and everything Christmas-y. 2015 2014 2013 5 Brand for Mobile Devices Christmas is the shopping season for brands and since mobile devices outpaced desktop or personal computer growth rates for online retail buying a long time ago, mobile is fast becoming the front door to the store, both online and offline. Therefore, concocting a mobile-friendly, or in truth a mobile-first, branding strategy for Christmas is a must for businesses. Marks and Spencer is a British multinational retailer headquartered in the City of Westminster, London. The brand took its 2016 Christmas TVC and optimized it for mobile by cropping the ratio to 1:1, moving the brand logo to the opening frame, adding subtitles and enlarging the final screen to land its 'Christmas with Love' brand message. The ad performed up to 2x better compared to the non-optimized creative over the Christmas. 9. Gue a Unique Experience It is okay to go into an overdrive with your creative team on Christmas. To compete for the accolade of the best Christmas campaign (or better, most talked about campaign on social media) and maximize the return, offer your customers a unique experience, be it online or in store. Big brands go big with budgets to create that unique experience but small businesses can bank on their existing resources such as website, social media or others to garner engagement. Scientists predict that two-third of world's polar bears could die within a decade. Climate change is indeed not a 'Fake News'. This is why the creative agency Impero developed a retro arcade style game, Trump's Xmas Meltdown' to give back to the climate change community and help raise money to save the polar bears from extinction. TRUMPSXMASMELTDOWN.COM PRET A MANCEL Pret A Manger is an international sandwich shop chain. To celebrate Christmas, wrapped up its shop in London's Broadwick Street as a giant Christmas present, with customers invited to tear their way through to get a free festive sandwich. The campaign will raise awareness and money for five homelessness charities among the 40 good causes it already supports. Use Hashtags, Gel Cocial Hashtags are a great way for brands to make their social posts more visible and boost engagement. Brands come up with creative hashtags on Christmas to give people helpful cues to evoke interaction, amass posts for potential audience and bring brand advocates on social media platforms closer. However, it is important to use hashtags sparingly and with context. Too much or too many hashtags can be frustrating. Debenhams is a leading international, multi-channel brand with a proud British heritage. With Christmas approaching, Debenhams launched a Christmas themed campaign with the hashtag #YouShallFind - shifting strategy to focus on emotional storytelling to help shoppers find their fairytale Christmas. The campaign, created by J. Walter Thompson London is a modern spin on the classic Cindrella tale. finethanirt Boots is an international beauty and pharmacy chain. This Christmas, Boots launched a campaign with the hashtag #ShowThemYouknowThem to focus on "meaningful gifting". The viral ad looks into the relationship between real-life sisters and how the perfect gift can "show someone you truly know them". The underline message is how customers have grown up sharing Boots products with their family and friends. dn DesignMantic

How To Bring The Christmas Spirit To Your Brand

shared by DesignMantic on Dec 22
re you feeling the Christmas magic yet? Is the holiday spirit giving you crazy ideas? Is one of those ideas perchance, bringing the Christmas spirit to your brand? If so, then remember the best way ...


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