How Big is Online Video Advertising?

HOW BIG IS ONLINE VIDEO ADVERTISING? ONLINE ADVERTISING R$3,1 BILLION R$4,6 BILLION THIS REPRESENTS A GROWTH OF WAS SPENT ON ONLINE ADVERTISING IN BRAZIL DURING 2011 48,4% ... IS THE PREDICTED EXPENDITURE IN 2012 U$39,5 BILLION IS THE PREDICTED EXPENDITURE ON ONLINE ADVERTISING IN THE USA IN 2012 IS THE PREDICTED EXPENDITURE FOR THE WHOLE OF LATIN AMERICA IN 2012. THIS IS FORECASTED TO US2,5 BILLION INCREASE BY 19% OVER THE NEXT THREE YEARS VIDEO ADS AROUND THE WORLD 2/3 OF MARKETING PROFESSIONALS INTEND TO TRANSFER THEIR TELEVISION IDEO ADS! ADVERTISING BUDGETS TO ONLINE VIDEO ADVERTISING IN 2012. THE CPM OF ONLINE ADVERTISING DURING THE 2012 SUPER BOWL WAS US$ 55 COMPARED TO ONLY US$ 35 FOR TV CPM ONLINE US55 CPM OFFLINE U$35 ROI-11.*% 81% PRINT OUTDOORS VIDEO ADVERTISING ONLINE ADVERTISING 51% 51% IS THE PERCENTAGE OF AMERICANS REACHED VIA ONLINE VIDEOS IN 2011, REPRESENTING AN INCREASE OF 14,2% OVER THE PREVIOUS YEAR A RECORD OF 8,3 3,1 BILLION BILLION ADS WERE DELIVERED GROWTH OF US$ 3.1 BILLION IS THE PREDICTED 40% WORLDWIDE INVESTMENT IN ONLINE VIDEO ADVERTISING IN 2012 54,7% PREDICTED GROWTH OF VIDEO ADS IN THE ONLINE ADVERTISING MARKET IN THE USA BETWEEN 2011 AND 2016 12 13 14 15 16 11 REPRESENTS THE PERCENTAGE OF MONETIZED AMERICAN VIDEOS DURING THE OF THE ADVERTISERS 70% 17% INTEND ON INCREASING THEIR INVESTMENTS I SECOND SEMESTER OF 2011 ONLINE VIDEO ADS IN 2012. IN 2011, ONLINE ADVERTISING OVERTOOK PRINT MEDIA IN THE USA AND LIES SECOND ONLY TO TV ADVERTISING SOURCE: EMARKETER, IBOPE, IAB BRASIL, IAB UK, COMSCORE, MEDIAPOST, ADAPT.TV, TECHCRUNCH, GFK GROUP, BREAK MEDIA STUDY SAMBA sambaads www.SAMBAADS.COM.BR тE С н ШП