Transcript

How Beacons work?

kontakt.io www.kontakt.io Part of a series of Quick Explainers for Beacon technology What Are Beacons & How Do They Work? A Beacon is a small wireless device transmitting a continuous radio signal The signal is detected by nearby smart devices via Bluetooth Smart" The signal tells your smart device "I'm Here" by giving its ID number ACE724 BF431D 34CD7A Your smart device then sends that ID number to the cloud server What could that The server checks what response be? Action is assigned to that ID number & responds That's up to you Let's try an example STORE Your mobile picks up the signal, and sends you a relevant response Say you're walking by a store and see a nice pair of socks Friendly Store App round socks! What next? 3 pairs in stock + 10 Reward Points Reserve? Find similar? Buy now? There is a Beacon placed next to the socks section SOCKS SOCKS SOCKS Result? You walk away happy with exactly what you want, exactly when you wanted it. SOCKS What will the next Beacon do? kontakt.io That's up to you Bridging the online and offline worlds Bluetooth Smart™M Bluetooth Smart is the communications technology that makes Beacon technology possible. Its low-powered signal enables beacon vendors to create small battery powered devices that can last for months or years. iBeaconTM Is a brand and technical specification from Apple® that lets beacons easily communicate with iOS devices. Beacon technology itself is platform-agnostic, and can be used with any device that has Bluetooth Smart available and enabled. www.kontakt.io

How Beacons work?

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Infographic explaining the principles behind beacon technology and an example of it in use in a day to day scenario.

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