How To Be A Successful Freight Broker

HOW TO BE A SUCCESSFUL FREIGHT BROKER About 70% of all the freight in the U.S. is transported by trucks, and the trucking industry is expected to grow by about 21% within the next decade. This creates many opportunities for those freight brokers who have the right approach. Make Good Use of Technology Find Your Niche Embrace technology and make the best of it. Try smartphone apps for GPS tracking, delivery logs For even better performance use freight management software and customer relationship management software. Geographical location, former connections or experience in certain industries all provide you with an advantage. Successful freight brokers discover, explore and develop their niche. fuel efficiency. Reach Out Stay Relevant With Marketing Getting caught up in managing and nurturing only a small amount of existing clients creates overdependence. If you are specialized in a particular niche, try to have less than 25% of revenue coming from a single source. Advertising your business, having a good website and a blog and engaging on social media are all important digital marketing practices of the successful freight broker. Those who take care of this significantly increase their chances of expanding their client base. Keep Learning Be Professional To always feel the pulse of the industry, professional freight brokers never stop learning. From conferences, webinars and online classes to industry reports Shippers and carriers always want to know whether a broker is financially stable, whether they are licensed and bonded and have cargo insurance. A personal relationship and keeping only with the best industry standards is key to a freight broker's success. and cases studies, there's an ocean of information out there available to those who wish to learn and grow. LANCE SURETY Lance Surety Bond Associates is a surety bond agency BOND ASSOCIATES, INC. that helps freight brokers get bonded nationwide.