How Are We Shopping for Online Holiday Deals

In HOW ARE WE SHOPPING FOR ONLINE HOLIDAY DEALS? A LOOK AT BLACK FRIDAY/CYBER MONDAY ONLINE TRENDS AMONG MULTICULTURAL CONSUMERS 51% 46% said they'd be shopping online on BLACK FRIDAY 2013 said they'd be shopping online on CYBER MONDAY 2013 Hispanic consumers were the only group to see an increase in visits to Asian-American and Hispanic consumers were the most engaged on CYBER MONDAY in any of the select categories of sites on BLĀCK FRIDAY in 2012 compared to Black Friday 2011. 2012, spending significantly more time than other groups on the select categories of sites. A CLOSER LOOK AT THE TRENDS RETAIL WEBSITES Asian-American consumers saw the largest year-over-year growth in visits (31%) and time spent (45%) on Cy ber Monday 2012. YEAR-OVER-YEAR % CHANGE IN UNIQUE AUDIENCE TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE 1008 YEAR-OVER-YEAR % CHANGE IN TIME SPENT (TOTAL MINUTES) TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE BLACK FRIDAY 2012 . • CYBER MONDAY 2012 CONSUMER ELECTRONICS WEBSITES African-American consumers were the only group to see an increase in visits and time spent on consumer electronics sites on Cyber Monday 2012. YEAR-OVER-YEAR % CHANGE IN UNIQUE AUDIENCE TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE 20 20 1o0 YEAR-OVER-YEAR % CHANGE IN TIME SPENT (TOTAL MINUTES) TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE BLACK FRIDAY 2012 . • CYBER MONDAY 2012 COUPON & REWARDS WEBSITES African-American consumers were the only group to spend more time on coupons & rewards sites on Black Friday in 2012. YEAR-OVER-YEAR % CHANGE IN UNIQUE AUDIENCE TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE 100% YEAR-OVER-YEAR % CHANGE IN TIME SPENT (TOTAL MINUTES) TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE BLACK FRIDAY2012. • CYBER MONDAY 2012 KIDS/GA ME/TOY WEBSITES On Cyber Monday in 2012 time spent on kids/games/toys sites was up significantly among all groups except Caucasian consumers. YEAR-OVER-YEAR % C HANGE IN UNIQUE AUDIENCE TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE 100% YEA R-OVER-YEAR % CHANGE IN TIME SPENT (TOTAL MINUTES) TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE BLACK FRIDAY 2012. • CYBER MONDAY 2012 WIRELESS WEBSITES Hispanic consumers were the only group to spend more time on wireless sites on Black Friday (10%) and Cyber Monday (32%) compared to the prior year. YEAR-OVER-YEAR % CHANGE IN UNIQUE AUDIENCE TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE -100 20% 20 BOR YEAR-OVER-YEAR % CHANGE IN TIME SPENT (TOTAL MINUTES) TOTAL AFRICAN-AMERICAN HISPANIC ASIAN-AMERICAN WHITE BLACK FRIDAY 2012. • CYBER MONDAY 2012 nielsen AN UNCOMMON SENSE OF THE CONSUMER" Copyrig ht © 2013 The Nielsen Company