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Honoring Dads with Email Marketing

Honoring Dads with Email Marketing Summer is approaching fast, for Dad that means golf, barbecuing and, of course, Father's Day. Father's Day spending is on the rise and it's important for you, as an email marketer, to take advantage and plan some exciting deals for Dad. Unlike Mother's Day, Father's Day activities aren't normally planned weeks in advance. So it's up to you to remind your customers to start thinking about Dad. The best time to email customers to remind them about Father's Day is two to three weeks before the holiday. JUNE Subject Lines Sure to Bring in Sales Begin Father's Day Sales Give Dad the World this Father's Day Don't forget Father's Day! Save on the Best Gifts for Dad. Send "Last 9. Chance" Father's Day Emails Favorites for Father's Day Father's Day Gift Guide 2014 Father's 15 Free Shipping for Father's Day. (X) Days Left! Day Celebrate Dad! + Free Gift Show Dad Some Love! First Day of 21 Complementary Gift with Every Purchase! Summer (New Product) for Dad Has Arrived. Order Now Before We Run Out! Begin Planning for Canada Day 22 *I An Exclusive Offer for Dad! Love Dad and Love to Save? Get 50% Off the Perfect Father's Day Gift. 45 THE Plan 4th of 23 Send Dad Some Love with These July Sales Gifts from (Company Name) Begin Summer Promos 25 Marketing for Father's Day Last minute shoppers Offer free expedited shipping and guaranteed delivery to people who sign up for your emails, or give them the option of buying online gift cards. Promote a contest through your emails Run a photo contest on your social channels and have your customers share photos of them with their dad for a contest. The prize could be awarded with a dad-appropriate gift. By adding this in your emails it will encourage people to check out your social pages to enter the contest. $12.7 Billion Did You Know? in spending in 2013 for Father's Day Dads had to wait 52 years longer than Moms for their official holiday. Subject Line Tip: BUY Use a sense of urgency in your subject line. Emails with urgency in the subject line such as "last day," "final hours," and "today only" have shown a higher transaction rate. When Do People Buy for Dad? 44% - One week before 18% - On Father's Day 17% - Two days before 16% - Two weeks before 5% - More than three weeks before the holiday campaigner Source: PromoCode4Share, Dealio, National Retail Federation EMAIL INTO REVENUE

Honoring Dads with Email Marketing

shared by crenton on May 19
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Summer is approaching fast, for Dad that means golf, barbecuing and, of course, Father's Day. Father's Day spending is on the rise and it’s important for you, as an email marketer, to take advantage...

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