Homing From Work

HOMING FROM WORK The Path to a Better Work/Life Balance With busy professionals spending more time in the workplace, how are they able to maintain a healthy work/life balance? By Homing From Work, or taking time to do more of their personal needs during the business day: Since 2011... 93% Why? there has been a 80% of white 30% increase in the number of people working more than 9 hours per day collar workers say they have a healthy work/life balance of busy professionals take care of personal and family needs during the work day by Homing From Work 11% increase Fastest Growing Homing From Work Activities: SURFING THE WEB/SHOPPING ONLINE GOING OUT SHOPPING RUNNING ERRANDS 63% 34% 31% up up up Retail Therapy Is One Way White-Collar Workers Preserve A Healthy Work/Life Balance More Time Online Leads To Longer Hours Means Less Time to A Better Work/Life Balance Run Errands Before Closing Time More than 2 out of 3 busy professionals go Almost V3 of people "Homing From Work"report leaving Nearly half of professionals surveyed online for personal reasons some of which include: the workplace to shop. Top retail destinations include: admit to running personal errands during work 83* $ 66% 71% 45% C+ T7 DOCTOR OR DENTIST APPOINTMENTS TRAVEL FINANCIAL SERVICES AND INSURANCE BANKING 85% 51% 45% 52% 3 50% 31% 46% SHOPPING EG: CLOTHING. ACCESSORIES) CARE PLANNING AND CONTINUING CLOTHING, JEWELRY AND ACCESSORIES GROCERIES, FOOD AND BEVERAGE OVER THE COUNTER GIFTS, CARDS AND FLOWERS PERSONAL MAILING AND SHIPPING MEDICATION EDUCATION While Homing From Work Has Become Commonplace And Is Practiced Consistently By All Types Of Employees, There Are Some Interesting Ways That Behavior Differs By Age, Gender And Income: Those making more than $100,000 Women are Workers 30 and under are 23% 76% per year are more likely than men to go shopping 30% more likely to visit social networking more likely to exercise sites than workers 50+ White-collar workers maintain a healthy work-life balance by moving through the workplace and beyond to shop & run errands on a regular basis. They are also connecting with colleagues to share and seek advice and recommendations and welcome information from trusted sources to help make purchase decisions. Captivate Network is the leading digital media company reaching millions of on-the-go (a captivate business professionals throughout the workday across North America. The "Homing from www.captivate.com Work" research was conducted by Captivate's Office Pulse who commissioned MarketTools in February 2013 to survey 838 people in 14 major metropolitan areas across North America. POWER TO THE BUSY For full survey results and methodology, visit www.captivate.com/homing-from-work. ....... ...........