Holiday Shopping Statistics And Facts

ILLUMINATION CONSULTING unwrapping holiday shopping preferences Brands home in on how and when to target shoppers LE 25to 40% Annual sales derived from holiday shopping Consumers who begin their holiday shopping before October (20%) and consumers who begin their holiday shopping in December (24%), respectively OCTOBER DECEMBER 20% 24% www 48% Consumers who 65% use their mobile device in-store to read product reviews Marketers feel unprepared for rise in channel and device options 64% Consumers who will visit a company website to find more details about a product 80% Consumers who claim email promotions either somewhat or strongly influence their decision to purchase an item online 34% of consumers who say they purchased an item after being exposed to a social media promotion Learn more about Holiday marketing at www.illuminationconsulting.com